Vice President, Growth Marketing

About Us

At Open Farm we are transforming the way people feed their pets, with a focus on producing premium, healthy food and treats, all ethically sourced from farm-to-bowl. Headquartered in Toronto and with team members across the US, Open Farm is one of the fastest growing CPG companies in North America. We believe that the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doing good for all animals and the environment.

Founded in 2014 and headquartered in Toronto, Canada and with team members across the US, Open Farm is one of the fastest growing CPG companies in North America. We are transforming the way people feed their pets, with a focus on producing premium, healthy food and treats, all ethically sourced from farm-to-bowl. We believe the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doing good for all animals and the environment.

In 2021, Open Farm raised >$80MM CAD in our latest round of funding, led by leading global growth equity firm General Atlantic, who joined Open Farm's leadership team and existing minority partner, Encore Consumer Capital, on Open Farm's long-term growth journey. With annual sales growth exceeding 100 per cent over the last five years, our products can be found in over 7,500 neighbourhood pet retailers across North America as well as online at OpenFarmPet.com. Our product line, initially three products, is now recognized as a category-leader in product innovation, with a full suite of premium offerings ranging from kibble to fresh meals and supplements. Throughout our growth journey, we have stayed true to our values, partnering with international recycling leader TerraCycle to offer a national recycling program, and became the first pet food brand in North America to offer reusable packaging on the Loop platform. Additionally, we work with ethical sourcing partners Certified Humane, Global Animal Partnership, and Ocean Wise Seafood to provide better quality ingredients to pets, and ensure we are sourcing ingredients in a way that respects farm animals and the planet.

The Opportunity

In our accelerated growth journey and mission to Do Some Good for animals and the planet, we are looking for a bold, data-savvy, and purpose-driven performance marketing leader to join us as Vice President of Growth Marketing. Reporting to the Chief Digital Officer, The Vice President of Growth Marketing will be the architect of our acquisition engine—owning full-funnel strategy, managing performance across key paid channels, and relentlessly optimizing for scale, efficiency, and impact. This is a unique opportunity to help grow a beloved, mission-led brand while building a best-in-class growth team. If you love solving hard problems, flexing creative muscles, thrive in fast-moving environments, and care deeply about doing good—this role was made for you.

Key Responsibilities

Lead Growth Strategy & Optimize Performance

• Own and evolve Open Farm's full-funnel acquisition strategy across CTV, paid social, search, affiliate, podcasts, direct mail, and emerging channels.
• Actively strategize, test, and optimize performance across channels—leveraging data, creative experimentation, and audience insights to unlock growth.
• Think creatively about tactics, funnel design, and messaging—ensuring tactical execution aligns with overarching strategy.
• Monitor and improve key KPIs (CAC, LTV, ROI), ensuring growth efforts support long-term profitability and scale.
• Use BI tools, data models, and automated reporting to guide budget allocation, forecasting, and strategic decision-making.
• Champion a data-first culture with smart modeling, automation, forecasting, and performance reporting that powers efficient decision-making and scalable growth.
• Build a centralized repository of growth frameworks and performance data to drive team alignment and continuous improvement.
  
  

Tell the Story and Drive Brand Love

• Partner with Brand and Creative teams to develop compelling, full-funnel messaging that drives both brand love and customer acquisition.
• Lead the creation of high-performing direct response ads that align with our broader brand narrative and growth objectives.
• Collaborate with Brand to manage and optimize the performance media budget, ensuring alignment between storytelling and paid media performance.
• Work cross-functionally with Product, Finance, and Operations to ensure messaging consistency and support for long-term business goals
  
  

Inspire and Lead

• Manage a high-performing Growth Marketing team responsible for performance across CTV, paid social, search, podcasts, direct mail, affiliate, and emerging media channels.
• Coach and develop both in-house talent and agency partners, including a Growth Marketing Manager and teams across SEO, digital, and Amazon.
• Set clear KPIs and performance goals for each channel, fostering a culture of accountability, continuous learning, and optimization.
• Advocate for the customer in all decision-making—championing their experience in internal meetings and direct interactions.
• Build strong partnerships with key agencies, local collaborators, and cross-functional teams to drive aligned, scalable growth strategies.
  
  

What you bring to the table:

• 10+ years of high-impact growth marketing experience with a strong track record in direct-to-consumer businesses.
• Deep expertise in managing multi-channel campaigns across Meta, Google Ads, direct mail, podcasts, affiliate, and more—partnering effectively with both internal teams and external agencies.
• Advanced financial modeling and data analysis skills (Excel proficiency required)
• Strong business acumen and a clear understanding of functional roles within a fast-growing DTC environment.
• A bias for action, comfort with calculated risk, and a drive to exceed goals while keeping customer focus and brand integrity front and center.
• A collaborative mindset, positive attitude, and willingness to roll up your sleeves to support your team and the mission.
  
  

What we offer you - it's the perfect package:

• An opportunity to grow, develop, and thrive within a mission-driven, dynamic, and fast-growing company, alongside thoughtful and passionate individuals dedicated to their work and community
• Comprehensive healthcare coverage and 401K plans with company match
• Great office culture (with lots of adorable pets!) where your pet interrupting video calls or in-person meeting is the norm
• Discounted food, apparel and insurance for your furry family members
• In addition to your PTO, we offer company-wide wellness days and personal days to support your wellbeing
• Volunteer days to give back to our community
  
  

Our Values

We Raise the Bar | We Open the Barn Doors | We Graze Lightly | We Are Customer Obsessed | We Are One Team 

To learn more about Open Farm, follow us on Instagram and LinkedIn.

Open Farm values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of Open Farm's recruitment process should contact [email protected]. As required by legislation, Open Farm will consult with applications requesting such an accommodation to ensure that Open Farm's recruitment process takes into account their accessibility needs.