Digital Product Analytics Owner - Contract

6-Month Contract, Potential for Extension.

Architech is a Toronto-based software company with 20 years of experience in creating technology solutions for clients across North America. We leverage the latest cloud technology and hire top talent to modernize applications so that businesses can succeed in today’s digital world.

Our Dream Team has a main hub in Toronto, but expands across Canada and Kraków, Poland. Our team consists of over 100 certified technical experts in our Product, Design, Engineering, and Delivery disciplines. Our values drive our culture of success: Think Big, Be Open & Collaborate, Never Fail a Client, Grow Our People, Do the Right Thing, and Embrace Change.

Be Open & Collaborate: Our Culture Says It All

You’ll work very closely with a diverse tight-knit group of creative and talented people who are passionate about technology, software, and solutions. Not only will you work in a collaborative and supportive environment, you’ll also grow your existing skills while keeping up with technology trends.

Who We Are

We’re passionate about creating an environment where every team member feels empowered to share their unique point of view. We celebrate diverse talents and encourage our teammates to share their whole selves – because our greatest source of inspiration is each other, and we believe diversity drives innovation.

In order to be inclusive, we must be intentional. We have taken a multi-pillar approach to D&I at Architech including: Listening & Learning, Being an Ally, and Accountability.

In 2020 we launched our first Diversity & Inclusion survey. While we are always striving for more equal representation, we are very proud of our results:

• 31% women, 57% BIPOC, 14% LGBTQIA+
• 49% of our people were born in countries other than where our offices are located. Our team members collectively speak 19 different languages. 59% of our people speak more than one language
• In the past year Architech has increased the number of women in our technology function by 200%. We strive to do even better as our multi-year strategic plan unfolds.
• We analyzed salaries by gender of persons in the same role and are delighted to report a 0% gender pay gap in our delivery and technology roles!

What Our People Say

“Employees of different backgrounds interact well within our company” – 97% of employees agree

“Architech respects individuals and values their differences” - 96% of employees agree

Welcome to Architech.

Key Responsibilities

The Digital Product Analytics Manager will play a key role in driving data-informed decision-making to support Agile Marketing Squads in delivering impactful, personalized customer experiences. This role is focused on leveraging digital data to analyze user behavior, optimize marketing and digital experiences, and provide actionable insights that align with business objectives to improve the digital user experience, campaign performance, and reduce areas of friction.

The ideal candidate is a data-driven leader who excels in uncovering trends, identifying optimization opportunities, and crafting insights that guide personalization, content strategy, and performance improvements across web, mobile, and digital marketing applications, as well as provide valuable input into the product roadmap for digital offer experiences.

What you will do:

Data Analysis & Insights:

• Analyze digital user behavior across platforms, including websites, mobile apps, and digital marketing channels, using tools such as Adobe Analytics, Google Analytics, Quantum Metric, and other digital data platforms.
• Provide actionable insights by identifying trends, patterns, and areas of opportunity to enhance the digital experience and improve KPIs, such as engagement, conversion, retention, and customer satisfaction.
• Develop and maintain dashboards and reports to track key performance metrics across marketing campaigns and digital product initiatives, delivering clear, concise insights to stakeholders at all levels.
• Design and develop A/B and multivariate tests to drive continuous improvement of marketing strategies and digital experiences.

Cross-Functional Collaboration:

• Work closely with Agile Marketing Squads, as well as UX, product owners, digital analytics, and development teams, to ensure data insights are integrated into decision-making processes and marketing strategies.
• Report on the ongoing initiatives on a regular basis of the Agile Marketing Squad and provide clear communication of progress, insights, and results to the broader eCommerce, Digital Experience, and Analytics organization.
• Partner with the personalization and optimization teams to execute experiences on behalf of the Agile Marketing Squad on the digital properties and mobile applications.

Data Governance & Management:

• Ensure the accuracy and integrity of data collected through tagging and tracking, working closely with developers to implement and maintain analytics setups.
• Maintain compliance with data privacy regulations, ensuring analytics practices align with organizational and legal standards.
• Proactively troubleshoot data issues, ensuring consistency and reliability across reports and dashboards.

Innovation & Trends:

• Stay updated on industry trends, tools, and best practices in digital analytics, as well as with competitors and industry leaders to gain insights on how we may grow.
• Experiment with emerging analytics tools and methodologies, such as predictive analytics and machine learning, to identify potential opportunities for innovation.

Qualifications:

• Bachelor’s degree in data science, statistics, marketing, business analytics, or a related field (Master’s degree preferred).
• 5+ years of experience in digital product or marketing analytics, with a proven ability to analyze and report on web, mobile app, and marketing performance.
• Experience working in Agile environments, preferably with embedded roles in cross-functional teams.
• Proficiency in analytics tools such as Adobe Analytics, Google Analytics, Quantum Metric, or Dynatrace.
• Proficiency in data visualization tools like Tableau, Power BI, or Looker.
• Experience with A/B testing platforms like Optimizely, Google Optimize, or Adobe Target.
• Experience with Jira for managing workflows, sprint planning, backlog refinement, and tracking Agile team progress.
• Strong understanding of tracking/tagging implementation using Adobe Launch, Google Tag Manager, or similar platforms.
• Knowledge of SQL and Python for data manipulation, querying, and advanced analytics use cases.
• Experience in the retail and telecommunications industry is an asset, with an understanding of eCommerce and service journey analytics considered a bonus.
• Strong quantitative and analytical skills, with the ability to synthesize data into actionable insights.
• Excellent communication and interpersonal skills, with a proven ability to present complex data to non-technical audiences.
• Experience managing multiple projects and deadlines in a fast-paced environment.
• Familiarity with AI-driven tools and predictive analytics is an advantage.

Architech is an equal opportunity employer committed to diversity. Should you require any accommodations prior to or during the interview process, please indicate this during the interview process. We strongly encourage applications from racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.