Content Marketing Specialist

We are seeking a creative, motivated, and detail-oriented Content Specialist to join our marketing team on a full-time basis. This role is ideal for someone who thrives on creating high-quality content across various formats ranging from compelling website copy and engaging blog posts to sleek marketing collateral and video scripts.

You’ll support five distinct business units under the Fullsteam Property Management Solutions (PMS) vertical, each with its voice, audience, and brand personality. Reporting to the Content Manager, you will be hands-on with content creation (approximately 80–90% copywriting, 10–20% graphic/design work).

You should have a flair for storytelling, be comfortable adapting your writing style for different audiences, and possess the design skills to bring content to life across digital channels. Experience in a B2B Hospitality environment is preferred, and the ability to write in both English and French is considered a strong asset.

Primary Responsibilities:

• Create engaging, brand-aligned content for blogs, websites, landing pages, brochures, case studies, emails, press releases, and video scripts across five distinct business units—each with its own tone, audience, and brand identity.
• Optimize all written content using SEO best practices, including keyword research, metadata, and formatting techniques to improve visibility, organic search traffic, and engagement.
• Edit and proofread all content deliverables to ensure clarity, accuracy, grammatical correctness, and consistency with each brand's unique voice and tone.
• Develop a deep understanding of each business unit’s product offering, customer base, and market positioning in order to create accurate, relevant, and compelling content.
• Design simple yet visually appealing creative assets such as social graphics, presentation visuals, website banners, brochures, ad creatives, etc., using tools like Adobe Creative Suite, Canva, or Figma.
• Create and update website content using WordPress, ensuring correct formatting, SEO compliance, and alignment with user experience best practices.
• Manage content timelines, editorial calendars, email calendars and deadlines to ensure consistent and timely delivery across business units and campaigns
• Research industry trends, competitor content, customer insights, and partner activity to inform content development and maintain topical relevance.
• Collaborate cross-functionally with the Content Manager, Marketing Managers, and internal stakeholders across sales, product, and client services to align messaging with business objectives and gather the necessary insights to inform impactful content.
• Support social media efforts by drafting campaign-related content as needed, in collaboration with the Marketing Coordinator, to ensure consistency across platforms.
• Repurpose existing content across different formats and business units by adapting messaging, visuals, and tone to suit a variety of platforms, maximizing the reach, relevance, and efficiency of every piece created.

Performance Metrics:

• Number of content pieces delivered (blogs, case studies, emails, etc.)
• Quality and consistency of writing across brands
• Organic traffic driven by content
• Keyword ranking improvements for SEO-targeted content and reduce keyword gaps
• Engagement metrics – Social Followers, social engagement, Email open, click & response rates, Website engagement, bounce rate, time on page, etc.
• Quality and relevance of design assets created
• Timely delivery of content in line with calendars and deadlines

Skills & Competencies:

• Strong writing, editing, and proofreading skills across various formats, including blogs, emails, websites, and collateral.
• Working knowledge of SEO principles, keyword research, and on-page optimization.
• Experience with WordPress or other content management systems.
• Hands-on experience with design tools like Adobe Creative Suite, Canva, or Figma.
• Hands-on experience with Hubspot and Salesforce
• Ability to adapt tone and messaging for multiple brands and audiences.
• Strong time management and organizational skills with the ability to manage multiple priorities.
• Familiarity with B2B content development and digital marketing practices.
• Bilingual writing ability in English and French is a strong asset.
• Experience in the hospitality industry is a plus.

Minimum Qualifications:

• Formal Education or Equivalent
• Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field.
• Years of Experience
• 3+ years of experience in content writing, copywriting, or a related marketing role.
• Portfolio Preferred

A portfolio or samples of previous content work are strongly preferred, especially examples such as: website or landing page copy, blog articles or case studies, marketing collateral (e.g., brochures, emails, or social posts)