Data Strategist

Summary

The Data Strategist is responsible for assisting in the design and leading innovative and effective strategies that drive analytical and accountable solutions, powered by data science. As part of the team, you have a unique ability to tell data-driven stories to deliver against client goals. You will partner with both internal teams and external clients to assist in the planning, scope, execution and evaluation of out-of-home (OOH) campaign measurement and attribution initiatives that elevate revenue and retention. In partnership with the Data Strategy Director, take ownership of strategic opportunities to ideate, design and execute data products that differentiate and tell billups evolving technology story by performing the following duties:

Essential Duties

• Build internal and client relationships by highlighting services and products through data strategy.
• Responsible for request for proposals and services for audience, advertising analytics and attribution studies as the connective tissue between internal teams (media/business/sciences) and external clients (advertisers/agencies/media owners).
• Actively and consistently support company data efforts that elevate billups within the OOH industry through client service, internal training, new business and thought leadership.
• Contribute to ideating, positioning and executing data narrative through internal and external communications (with marketing & design support).
• Collaborate closely with Sciences, Analytics, Product, Marketing, Business and Media to support integrated communications tied to key narratives, storylines and content across owned, earned and paid media.
• Ability to deliver multiple projects simultaneously from start to finish with confidence and accuracy.
• Maintain knowledge of relevant data, tools, strategies and case studies to amplify and accelerate new analytical techniques.
  
  

Job Duties

• Excellent ability to connect and synthesize information with a growth mindset using audience insight, brand experience and measurement strategy to deliver meaningful out-of-home campaign results.
• Strong storytelling, analytical, communication and presentation skills.
• Solid understanding of audience research, targeting, data visualization, market and media research techniques (qualitative and quantitative) and external data sources.
• Manage and mentor team members to develop technical skills and knowledge.
• Knowledge of statistical techniques and programming languages is preferred.
• Strong spreadsheet skills (Google Sheets, Microsoft Excel) and powerful presentation skills (PowerPoint, Keynote).
  
  

Interpersonal Skills

• Excellence in expressing ideas and thoughts with clarity in written form.
• Establish a high standard for the rest of the department and company.
• Be personable, poised and a strong conceptual thinker with energy and enthusiasm.
• Exhibit excellent communication and presentation skills in small and large groups.
• Be a motivator for the rest of the team, keep a positive attitude in the face of adversity.
• Showcase integrity and have respectful interactions with clients, executives, peers at all times.
• Be capable of effective, positive influence without authority yet confident.
• Detailed oriented with ability to deal with frequent changes or delays without compromising on quality.
• Always staying curious with an open and growth mindset to elevate those around you by solving problems with actionable and practical solutions.
  
  

Qualifications

Ability to perform essential job duties with or without reasonable accommodation. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

Education & Experience

Bachelor's degree (B.A. or B.S.) from four-year college or university; 5+ year’s experience in a similar role with a strong data analytics foundation. Prior experience in media, advertising, AdTech or brand direct required. Strong knowledge of advertising technology, digital marketing ecosystem and OOH industry preferred.

Language Skills

Ability to read, analyze, and interpret the most complex documents. Ability to respond effectively to the most sensitive inquiries or complaints. Ability to write speeches and articles using original or innovative techniques or style. Ability to make effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups, and/or boards of directors.