Performance Creative Strategist

About Homestead Studio

We use data to make informed decisions around creative video storytelling — rather than having the data work for us.

This means we are constantly looking at Meta, TikTok, and other social platforms’ performance data to optimize and streamline creative decisions to give our direct-to-consumer clients the best chance of success in the marketplace to grow their client base.

We never settle for "good enough" and react in real-time to make creative decisions and leverage how the world responds to our creativity to make it even better.

The ideal candidate is curiously passionate about 'why' video advertisements work & how social media trends go viral!

Responsibilities

• Become an expert on each brand in your book of business, mastering their branding, tone of voice, and product offerings
• Analyze client questionnaires to gain deep insight into brand identity, product features, customer profiles, and the psychological drivers behind purchasing decisions
• Conduct customer and brand research, as well as social listening and competitor analysis
• Write conversion-focused direct response ads, ad briefs, shot scripts, and shot lists for our clients, primarily direct-to-consumer brands
• Identify content gaps and develop strategic, actionable roadmaps to address them
• Collaborate with designers, reviewing ad quality, and ensuring creative excellence
• Send and manage client approvals, incorporating feedback into final deliverables while maintaining project momentum
• Outlining testing variables, presenting hypotheses, and executing creative based on those insights
• Analyzing ad performance data and incorporating findings into future creative strategies
• Report weekly on creative performance, emerging trends, and strategic recommendations to account managers
  
  
  

Qualifications

• Facebook and Instagram product knowledge is required; familiarity with TikTok is a strong plus
• Genuine interest in performance marketing and direct response advertising
• Solid grasp of ad copy best practices with a track record of crafting compelling hooks that drive results
• Bachelor’s degree in a related field or equivalent professional experience preferred
• Graphic design experience is not required, but design best practice knowledge is expected for QA outputs
• Experience collaborating effectively within a remote team environment is a plus
• Passion for continuous learning and staying ahead of industry trends
• Hands-on experience in media buying and/or managing social advertising platforms preferred, with demonstrated ability to plan, execute, and optimize campaigns
• Bonus: Experience with software like Motion, Foreplay, ClickUp, Slack, etc.
  
  
  

Benefits

• Health, Dental & Vision (fully covered by Homestead) + 401K matching available
• 15 Days PTO (prorated based on start date), plus 11+ paid holidays
• Wellness credit benefits
• Diverse and forward-thinking environment
• Exciting career growth opportunities
• A company culture that values freedom, responsibility, and impact-driven work
  
  
  

Additional Information

This is a fully remote role.

Homestead Studio is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Homestead is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, contact Human Resources at [email protected].

This is a remote position.