Paid Media Strategist

Company Overview:

Privately owned and operated, Digible was founded in 2017 with a mission to bring sophisticated digital marketing solutions to the multifamily industry. We offer a comprehensive suite of digital services as well as a predictive analytics platform, Fiona, that is the first of its kind.

At Digible, Inc. we love to celebrate our diverse group of hardworking employees – and it shows. We pride ourselves on our collaborative, transparent, and authentic culture. These values are pervasive throughout every step of a Digible employee's journey. Starting with our interviews and continuing through our weekly All Hands Transparency Round-up, values are at the heart of working at Digible.

We value diversity and believe forming teams in which everyone can be their authentic self is key to our success. We encourage people from underrepresented backgrounds and different industries to apply. Come join us and find out what the best work of your career could look like here at Digible.

Digible Core Values:

• Authenticity - The commitment to be steadfast and genuine with our actions and communication toward everyone we touch.
• Curiosity - The belief that a deep and fundamental curiosity (the "why") in our work is vital to company innovation and evolution.
• Focus - The collective will to remain completely devoted and ultimately accountable to our deliverables.
• Humility - The recognition and daily practice that "we" is always greater than "I".
• Happiness - The decision to prioritize passion and love for what we do above everything else.
  
  

The Role:

Our Paid Media Team manages both strategy and execution for our clients across a variety of paid media platforms including Google Ads, Facebook, Display, Spotify, Native, and more. Today this entails over 2,000 monthly active clients and will scale rapidly over the next 24 months. The Paid Media Strategist will directly manage a portfolio of our existing customer base and work closely with our Client Services team to ensure success and growth for our clients.

You'll love this job if you:

• You naturally think "we" instead of "I".
• Have an insatiable appetite for learning and self-improvement
• You are a self-motivated, problem-solver with high energy and enthusiasm
• Enjoy working as part of a team to take on and complete large projects
• You have an analytical mindset
  
  

What you'll do:

• Own, execute and manage a book of business across all paid media channels averaging 105 accounts per strategist.
• Provide strategic recommendations across all paid campaigns to drive best in class performance [Cost per Acqusition - CPA] for multifamily campaigns.
• Contribute to Paid Media's biannual testing initiatives by presenting new ideas and testing campaigns that align with industry trends and best practices.
• Conducts biweekly performance analysis across Search and Social campaigns and follows through with account optimizations and provides detailed, clear notes for Account Managers.
• Implements large scale changes to book of business based on client requests and changing needs in the digital marketing space. Examples include ad hoc data analysis, GA4 implementation, and paid search restructuring.
• Actively contribute in department and team meetings by staying attuned to key trends in digital marekting and the multifamily space. The Paid Media strategist will come prepared and engaged with a solutions oriented mindset to team brainstorms and collaboration sessions.
• Stay up-to-date with trends, best practices, and platform algorithm changes across both the multifamily and digital marketing industry.
• Monitor and analyze trends in clients' KPIs
• Work with others in the Paid Media team and other departments to execute on company initiatives and goals. (ROCKS)
  
  

What you should have:

• Bachelor's degree in Business, Marketing, Advertising, or related field
• 2+ years of experience in digital marketing . Paid search experience required, paid social experience is preferred.
• Expert in paid media platforms such as Google Ads, Meta Ads Manager, Google Tag Manager and GA4.
• Proven track record in operating with a high level of energy, commitment, and enthusiasm to take on a challenging role with cross-functional team commitments
  
  

How success will be measured:

CPA Error Rate = Paid Search (<3.17%) Paid Social (<2%), Display (<1.08%)

Task Efficiency = >90%

Optimization Notes Efficiency = >90%

Search & Social Pacing = 98-102%

This role is open to candidates located within the United States.

Pay, perks, and more:

• Salary Range: $66,000 - $80,000
• 4-Day Work Week (32 Hour Work Week)
• WFA (Work From Anywhere) OR 1 Day / Week Remote
• Profit Sharing Bonus
• We offer 3 weeks of PTO as well as Sick leave, and Bereavement
• We offer 11 paid holidays
• 401(k) + Match
• 75% employer paid health benefits (Medical, Dental, and Vision)
• We offer $75/ month reimbursement for Physical Wellness
• We offer $75/ month reimbursement for Mental Wellness
• $1000/year travel fund for employees who have been with Digible 3+ years
• Dog-Friendly Office
• Paid Parental Leave
• Monthly Social Events
• Weekly Lunches and Snacks for in-office employees
  
  

HEADS UP! We believe in transparency throughout our hiring process. To help us ensure a great fit, we'll ask you to share a few professional references during the hiring process who can speak to your experience and skills. We'll also ask how you think your references will respond to our questions about your experience and skills, and then we'll close the loop by following up directly with your references to confirm the details. It's all part of our commitment to open, honest communication and our core values: Focus, Authenticity, Humility, Curiosity, and Happiness.