Mid-Level Marketing & Customer Performance Analyst

Job Description

About Us:

We are a rapidly growing mid-size healthcare services provider looking for a talented Marketing & Customer Performance Analyst to join our team. As we scale our operations, you'll play a crucial role in driving data-informed marketing decisions and developing customer insights that fuel our growth strategy.

Role Overview:

As a Marketing & Customer Performance Analyst, you'll work cross-functionally with our marketing and sales teams to optimize our digital marketing campaigns, user experience, analyze customer behavior, and identify growth opportunities. You'll leverage your expertise in advertising platforms, marketing analytics tools, and customer segmentation to help us achieve our ambitious growth targets. Curiosity and ability to autonomously deliver root cause analysis will serve you well in this role.

Key Responsibilities:

• Manage and optimize paid media campaigns across Google, Meta, and LinkedIn advertising platforms
• Configure, maintain, and analyze GA4 implementations to track marketing performance and user journeys
• Support design and analysis of A/B tests to continuously improve campaign performance and conversion rates
• Create comprehensive dashboards and reports in Tableau and Salesforce Marketing Cloud to track KPIs and provide actionable insights
• Analyze customer data to identify patterns, trends, and opportunities for segmentation
• Collaborate with cross-functional teams to develop and implement data-driven marketing strategies
• Monitor campaign budgets and optimize spend allocation to maximize ROI
• Present findings and recommendations to stakeholders in clear, actionable formats
  
  

Required Qualifications:

• 3-5 years of experience in marketing analytics or customer insights roles, preferably in-house at a high-growth company
• Demonstrated expertise with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
• Proficiency in Tableau and data visualization
• Proficiency in GA4 implementation, configuration, and analysis
• Experience with Salesforce Marketing Cloud or similar marketing automation platforms
• Strong analytical skills with ability to translate data into actionable insights
• Excellent communication skills with ability to present complex data to non-technical stakeholders
• Bachelor's degree in Marketing, Business, Analytics, or related field
• Experience with Google BigQuery or SQL
• Experience with Tableau or PowerBI for data visualization
• Experience with Microsoft Excel for ad hoc analyses
  
  

Preferred Qualifications:

• Experience with ID resolution techniques and technologies
• Proven track record in customer segmentation analysis and implementation
• Knowledge of healthcare services industry regulations and marketing practices
• Experience working in a startup or fast-paced environment
• Familiarity with Python or R for data analysis
• Certifications in Google Analytics, Google Ads, or Salesforce Marketing Cloud
  
  

What We Offer:

• Opportunity to make significant impact in a high-growth company
• Collaborative and innovative team culture
• Career advancement paths as our company scales
• Competitive salary and benefits package
• Professional development opportunities
  
  

We value diversity of thought and background and are committed to creating an inclusive environment for all employees.