Content Marketing Manager

About Routable

Revolutionize B2B payments with Routable! We're building the future of how businesses send and receive money, making it fast, seamless, and incredibly simple. Imagine empowering companies like Ticketmaster, Snackpass, and Garmentory to effortlessly manage their finances – that's the impact you can have here.

As a Series B startup with $100M in funding, we're focused on sustainable, strategic growth, while moving at a fast pace, creating a rewarding environment for our team. We're not just another payments platform; our modern, easy-to-use API allows businesses to build powerful payment infrastructures simply, giving us a real edge in the market.

At Routable, we champion intellectual curiosity, problem-solving, and open communication. You'll be surrounded by a supportive team of experienced professionals who are passionate about what they do. We're a fully remote company, so you can work from anywhere while contributing to a product that's changing the game. We're committed to your growth and will provide the mentorship and resources you need to thrive and make a real difference while doing your best work.

Overview

As Routable’s Content Marketing Manager, you’ll play a pivotal role in shaping how our brand connects with prospects, develops relationships, and drives results. You’ll lead content efforts across channels, collaborating on high-impact campaigns, creating compelling content, and defining buyer experiences that convert.

This role reports directly to the VP, Marketing and will partner closely with a world-class Marketing + SDR team on ABM initiatives and inbound lead generation. You will join a highly motivated, energetic team that takes pride in raising the bar for our brand, generating awareness for Routable, and delivering the Routable message to a wide range of customers.

You’ll be accountable to:

• Develop clear, engaging, and compelling content in a variety of formats, including ebooks, blogs, videos, webinars, social media, email.
• Create content to support the buyer journey across all stages, generating awareness, attracting leads, and improving conversion rates.
• Collaborate with the demand gen team to distribute content effectively through 360 campaigns.
• Ensure consistent brand voice and storytelling across all channels and support the demand gen team with copywriting expertise for ads and emails.
• Own the development and execution of organic social strategies to raise brand awareness and engagement across social media platforms.
• Manage relationships with micro-influencers and industry thought leaders, coordinating content creation that aligns with brand standards and campaigns.
• Analyze content performance data and KPIs to refine strategies and optimize performance.
  
  

Successful candidates will have:

• 5+ years experience in B2B marketing, 2+ in a content role
• Excellent written and verbal communication skills
• Results-driven mindset with the ability to generate creative, compelling content
• Experience writing effective marketing copy for campaigns, across multiple channels
• Strong understanding of SEO best practices and content optimization techniques
• Ability to analyze data and make recommendations