Brand Marketing Content Specialist - US Based Remote

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Job Summary: The Specialist, Brand Marketing Content will be responsible for supporting content and branding strategies within the Coldwell Banker brand marketing team. This role reports directly to the Sr. Manager, Brand Marketing and has exposure to all functions of the marketing team and involvement with Coldwell Banker Realty and agency partners through partnered programs. This role requires a highly organized individual with excellent communication skills, proficiency in creative design, and a passion for executing marketing plans.

Key Responsibilities

• Development of marketing creative in line with brand identity standards to support adoption and engagement with company materials and campaigns, including but not limited to:
• Flyers, brochures, social graphics, etc. using Canva and InDesign
• Presentation decks
• Activation guides
• Work with creative agency partner to develop and maintain marketing materials.
• Collaborate with communications, PR, social media and field marketing teams to develop and execute strategies to promote various company campaigns and initiatives.
• Support branding efforts at local and national company events, including but not limited to:
• Promotional materials
• Onsite signage
• Attendee experiences
• Sponsor/exhibitor relationships
• Contribute to the production and execution of virtual events, including presentation development and delivery.
• Support relationships with print marketing, branded merchandise, and other vendor partners as it relates to inventory, product lines, product promotion, invoicing and optimizing user experiences for agents and brokers.
• Collaborate with team members to collect, analyze and present reporting on campaign performance, content adoption, and event attendee feedback.
  
  

Required Skills

• Proficiency in Canva and InDesign required, experience with Illustrator and Figma a plus
• Bachelor’s degree preferred.
• 2+ years of marketing experience required, direct experience in design and content creation. Design backgrounds are a priority.
• Proficient with Office 365 suite of products especially Teams, PPT, and Excel
• Must have excellent organizational skills and can effectively communicate across multiple platforms
• Ability to collaborate well across small and large project teams
• Ability to think strategically and execute tactically
• Demonstrated relationship building skills
• Ability and willingness to travel up to 10%
• This role is 100% remote
  
  

Coldwell Banker (https://www.coldwellbanker.com/) is one of the world’s leading brands for the sale of million-dollar-plus homes and one of the largest residential real estate brokerage franchisors, with approximately 2,800 franchise and company owned offices and over 99,000 independent sales associates in the United States, Canada and 40 other countries. Coldwell Banker is a subsidiary of Anywhere Real Estate Inc.

Anywhere Real Estate Inc. (http://www.anywhere.re/)  (NYSE: HOUS) is on a mission to empower everyone’s next move. Home to some of the most recognized brands in real estate Better Homes and Gardens Real Estate (https://www.bhgre.com/) , Century 21 (https://www.century21.com/) , Coldwell Banker (https://www.coldwellbanker.com/) , Coldwell Banker Commercial (https://www.cbcworldwide.com/) , Corcoran (https://www.corcoran.com/) , ERA (https://www.era.com/) , and Sotheby's International Realty (https://www.sothebysrealty.com/eng)

The Anywhere portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures.  Supporting approximately 1.5 million home transactions in 2021, Anywhere is focused on simplifying, digitizing and integrating the real estate transaction for all consumers, no matter where they may be in their home buying and selling journey.  With innovative products and technology, Anywhere fuels the productivity of its approximately 196,200 independent sales agents in the US and approximately 136,400 independent sales agents in 118 other countries and territories.

At Anywhere Real Estate, diversity fuels success – for our company, for our employees, and for our industry. We strive to be a top destination for diverse talent, committed to creating a culture of belonging that empowers everyone’s next move. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value diversity – respecting backgrounds, cultures, perspectives, and beliefs. We develop our diverse talent base – through increasing representation in executive key leadership roles with actions including mentorship programs and partnerships with real estate associations that promote diversity and inclusion. Read more about our company’s diversity, equity, and inclusion efforts in our annual Corporate Social Responsibility Report (https://assets.website-files.com/633f08923c4c519693723aa5/63f7690462db639dcd8b18de_Anywhere%20CSR%20Report%202022.pdf) .

You’ll find our commitment to diversity reflected in our achievements:

• Recognized as one of the World’s Most Ethical Companies since 2011.
• Anywhere has also been designated a Great Place to Work since 2019.
• Recognized by Fortune as one of America’s Most Innovative Companies.
• Honored by Forbes as one of the World’s Best Employers for Diversity and Top Female Friendly Companies.
  
  

With a diverse employee population, we know we will succeed together and move real estate to what’s next. We hope you’ll join us.

EEO Statement: EOE including disability/veteran.