Regional Sales Manager - LA

About The Group

From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 4,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea.

Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and we are constantly looking for new talents who share our values and can enrich our team. We combine competitiveness with social and environmental responsibility as we create superior quality products available for consumption both at home and out of home, and distributed through all channels: Retail, Foodservice, Office Coffee Service (OCS), and Vending. Our strong, diversified presence enables us to offer consumers and clients perfectly suited solutions, for any occasion and time of day.

Overview

At Lavazza North America, the Regional Sales Manager is responsible for the sales activity managed through Direct and Distribution Partners in the designated territory for the Foodservice channel. This position will focus on the Greater Los Angeles market including Ventura County/ Santa Barbara and will be responsible for growing the business to match budgeted goals as well as manage the current customers.

Responsibilities

• Manages all distributors and direct customer related activities in designated geography (sales, equipment investment, service, etc.).
• Ensures all distributor and direct customer A/R are within company guidelines and monitors/verifies its performances against the identified targets.
• Utilizes knowledge of the geography, relationships with key contacts, and business insight tools to gain access to potential new customers and new business.
• Ensures the development of the business in line with targeted sales and increased profitability in the assigned areas by managing the scouting and the complete activation of new potential clients in line with Lavazza commercial policies and activation standards (POS materials, products and assortment, prices, and equipment).
• Supports farming activities on key selected clients to increase their value (e.g., driving compliance on contractual volumes with clients with Lavazza equipment, facilitating contract renewal when close to expiration, etc.)
• Tracks budgets allocated for activation by account, ensuring maximum visibility and effectiveness at POS for the activation money invested.
• Tracks results and reviews them on a regular basis with the Senior RSM to confirm execution and delivered results.
• Supports the Lavazza Customer Relationship Management Software by updating sales activities and business opportunities daily.
  
  
  

Professional Qualifications

• Four-year college degree from an accredited institution, Business or Marketing Mgmt preferred
• 2+ years experience in Foodservice sales, preferred (coffee experience a plus)
• Account and distributor management
• CRM knowledge required (Salesforce preferred)
• Excellent interpersonal skills, high degree of integrity, and able to manage relationships with business partners
• Highly motivated, self-directed, and results driven
  
  
  

Travel Requirements

• Travel expectations: up to 80% of time in local territory, occasional overnight travel per year
  
  
  

Benefits/Perks

• Competitive Medical, Vision, Dental Benefits
• 401K Package
• Employee Assistance Program
• Onsite Cafeteria and Gym (West Chester location)
• Ability to be barista certified
• Monthly Lunches provided by Lavazza
• Tuition Reimbursement
• Performance Development Plans
• Employee Discounts
• Flexible business casual dress code - jean friendly!
• Free coffee, anytime!
  
  
  

Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.