Senior Manager, Content & Media Strategy

About UNREAL

We are UNREAL - a mission-based chocolate snack company that is changing the world by proving the foods we love most don't have to be so bad for us. UNREAL is altering the snacking landscape by reinventing America's favorite confections we all loved ... until we realized what we were eating. We've removed all the artificial stuff; dyes, corn syrup, soy, preservatives, chemicals, GMO's, and excess sugar to create chocolate snacks people can actually feel good about eating. And...the taste is UNREAL!

UNREAL products are available in over 25k locations nationwide, including Whole Foods, Costco, Walmart, Kroger, Publix, Target, and online at Thrive Market, Amazon and of course, unrealsnacks.com. And we are just getting started. Our aim is to be the global leader in better-for-you indulgent snacking. And it takes an UNREAL team to make that happen!

Job Summary

The Senior Manager, Content & Media Strategy will develop an engaging and strategic full-year content and media calendar designed to maximize the effectiveness of our discovery & trial and loyalty channels. You will create briefs for all creative deliverables, traffic them to the appropriate owner on the Brand & Creative team, and oversee asset development to ensure strategic messaging goals are met. You will apply the latest consumer insights to our media plan, and coordinate media either independently or through an agency. This role is responsible for setting and measuring clear KPIs, reporting results to the Vice President, Brand & Creative regularly, and proactively proposing optimizations.

The Senior Manager, Content & Media Strategy will be a vital member of the Unreal Marketing team and report to the Vice President, Brand & Creative.

What You'll Do

• Own the development of an annual content and media calendar that aligns with brand priorities and budget, and drives discovery, trial, and loyalty.
• Write clear, strategic creative briefs and route them to the appropriate Brand & Creative team members for execution.
• Assess creative assets to ensure they achieve the communications role and strategic messaging priorities outlined in the brief.
• Lead media planning across paid, owned, and earned channels—either directly or in partnership with agency partners—ensuring each campaign is grounded in current consumer insights.
• Set and track KPIs for all content and media initiatives, and deliver regular performance reports to the Vice President, Brand & Creative with actionable insights.
• Continuously optimize content and media strategies and briefs based on performance data, testing results, and evolving brand goals.
• Collaborate cross-functionally with Sales, Innovation, and Digital Hub teams to ensure campaigns are cohesive, effective, and on-brand across every touchpoint.
  
  

Who You Are

• 4–6 years of professional experience in content strategy, media planning, or integrated marketing, ideally within a high-growth consumer brand or agency where agility, experimentation, and resourcefulness are key.
• Strategic thinker with a strong grasp of both brand storytelling and performance marketing with knowledge on how to bring them together in a cohesive plan.
• Skilled at writing clear, inspiring creative briefs and a passion for collaborating with creatives to bring ideas to life.
• Comfortable working with data: setting KPIs, analyzing results, and using insights to guide decision-making and optimizations.
• Highly organized, self-motivated, and thrives in a fast-paced environment where priorities can shift quickly.
• Have a strong pulse on cultural trends, media behaviors, and content best practices— excited to apply that knowledge to help grow a bold, modern brand.
  
  

The base compensation range for this position is between $120,000 - $130,000 annually. This position is also eligible for a 15% bonus. The salary range listed reflects the minimum and maximum target for new hire salaries for this position. Individual compensation is determined by additional factors, including role-related experience and relevant education and certifications. Bonus payout is pro-rated to start date. Employees must be employed by September 30 of the calendar year to be eligible for bonus for that calendar year.

What We Offer

At UNREAL, we are dedicated to providing our employees with a comprehensive array of benefits and perks that resonate deeply with our Core Values. We believe in nurturing our team members, ensuring they feel supported and valued, and enabling them to bring their best selves to work. Below, you'll find an overview of what each UNREAL employee enjoys.

• Competitive salary and bonus
• Unlimited PTO & all federal holidays off
• Health, Dental, and Vision insurance - employee premiums are 100% covered, dependent premiums covered at 60%
• Health Reimbursement Account
• 401(k) with company match (eligible to participate after 6 months from hire)
• Up to 18 weeks Paid Parental Leave
• Paid Caregiver, Medical, & Bereavement Leave
• Tuition Reimbursement & Professional Development Stipend
• Wellness Stipend
• Monthly Home Office Stipend
• Coworking Stipend for remote employees
• Donation Matching Program
• Unlimited chocolate
• Great teammates and team culture - including department & team events
• Exposure to exciting opportunities at a rapidly growing brand!
  
  

Our Core Values

At UNREAL, our Core Values guide how we collaborate with our teammates and our external partners to bring our products to life. We search for candidates who encompass and build upon our Core Values, as outlined below:

Endlessly Pursue Better

Push yourself (and others!) to be the best you can be and do the best you can do. Challenge the status quo. Sweat the small details and don't settle. Hold yourself and our company to sky high standards that will bring us to excellence in all that we do.

Do The Right Thing

Always ask the question "what is the right thing to do?" of yourself, our company, and our partners.

Always a Teacher, Always a Student

Be open enough to share your knowledge and humble enough to absorb new knowledge. This never ending cycle is the cornerstone of growth.

Radiate Good Vibes

Embody the joy we bring to the world with a contagious positive energy.

Make Every Bite Matter

Deliver our promise to make the best bite ever. We will not sacrifice taste, health, or the planet.

Unreal Brands, Inc. is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, veteran or military status, genetic information, citizenship, or any other legally recognized protected basis under applicable federal, state, or local law.