Director, Customer Strategic Insights

Come join the Customer Strategic Insights team! This team is embedded within the Foodservice and On-Premise (FSOP) organization for the Coca-Cola North America Operating Unit. We are a pivotal team in how our company drives the marketplace with Customer teams through best-in-class insights, strategy, and storytelling. The Customer Strategic Insights team is seeking 2 new Directors, responsible for leading category management and guest insights projects working closely with the Growth, Customer Marketing and Sales organizations. The Customer Strategic Insights Team is focused on developing strategies and tactics to maximize opportunities for our customers, categories, and Coca-Cola. This will be done through a variety of vehicles including customer and category reviews, fielding primary research, and creating enabling materials for the broader FSOP organization through a newly formed Insights Center of Excellence.

Key Responsibilities

• Department Subject Matter Experts: Leading by Example with FSOP Analytics/Data Asset Tools and Resources
• Insights Generators: Storytelling on State of FSOP Category and Customer Landscape with our Customer teams by Role Modeling Usage of Analytic Assets
• Customer Collaborators: Focusing on Strategic and Informed Customer Business Planning, Ongoing Customer Commitment, and Assortment Strategies with Key Portfolio Customers
• Network Promoters: Syncing with Human Insights, Retail Category Leadership, Planning & Strategy Departments and our broader Customer Value and Growth department for consistent messaging Internally and Externally
• Capability Advocates: Aligning with Platform Services, Retail Category Leadership, and Human Insights to assure NAOU remains at the forefront of Analytic/Data Assets in FSOP
• This Director role must leverage their influencing skills to influence across the team, FSOP, and NAOU. The ability to think broadly and strategically is imperative to success within this role.
  
  

Experience

• 8+ years of work experience, preferably in CPG.
• Bachelor’s degree required – Preferred MBA or other advanced degree.
• Regular Customer engagement strongly preferred.
• Background of owning and using Primary Research projects and budgets strongly preferred.
• A mix of strong analytical, project management and story-telling experiences.
• Experience with Foodservice and On Premise preferred.
• Experience presenting to senior leaders of own and external organizations.
• Prior consulting and category management or sales experience strongly preferred.
• Proven track record for delivering sustainable results.
  
  

Technical/Functional Skills

• Heavy usage with Coca-Cola Foodservice data sources and subscribed platforms (DINE, CBL, Circana, Datassential, Technomic, Mintel, Euromonitor, Placer.AI, MRI Simmons, Statista)
• Willingness to learn new tools/solutions and become an active ambassador of new programs.
• Advanced strategic thinking, including framing of issues, solutions and paths to implementation.
• Business planning, inclusive of corporate and customer needs/considerations
• Highly analytical, incorporating market and customer research, financials, customer & sales team feedback.
• Ability to collaborate with key internal/external cross functionals; effectively influencing a wide variety of stakeholders.
• Strong ability to manage multiple deadlines from different stakeholders, and ability to prioritize the highest leverage opportunities.
• Effective communication & building relationships at all organizational levels.
• Ability to champion initiatives end to end.
• Leadership of fielding Primary qualitative and quantitative research; connecting business needs to appropriate research methods, and extracting strategic, actionable value from studies.
• Need to communicate complex concepts and information to a wide, varied audience in concise and engaging manner.
• Highly proficient in Excel, PowerPoint – with experience in Power BI – as platforms for integrating disparate data sources with compelling visuals and language.
  
  

Estimated Travel: Approximately 20-30%

Location: Atlanta or US Virtual (preferably in East/Central US)

What We Can Do For You 

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter. 
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.  
• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation. 
  
  

Skills

Influencing; Technical Communication; Make Courageous Choices; Analytical Thinking; Build Inclusion; Apply an Enterprise Mindset; Prioritization; Customer Knowledge; Customer Insights; Data to Insights; Human Insights; Thrive in Ambiguity; Strategy Development; Influence Across the Network; Long Term Planning; Systems Thinking; Strategy Implementation; Act as a Change Agent; Teamwork

Pay Range:$160,000 - $186,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.