Customer Marketing Lead

Customer Marketing Lead - New York

Team: Marketing

Hybrid, 2 days a week in office

Prolific

Prolific is not just another player in the AI space – we are the architects of the human data infrastructure that's reshaping the landscape of AI development. In a world where foundational AI technologies are increasingly commoditized, it's the quality and diversity of human-generated data that truly differentiates products and models.

The role

As a Customer Marketing Manager, you'll drive customer engagement, retention, and advocacy through targeted programs, data-driven insights, and compelling storytelling. You'll manage end-to-end campaigns in HubSpot, plan customer events, and develop referral programs and testimonials. Working cross-functionally with Product, Sales, and Customer Success, you'll leverage AI expertise and customer feedback to refine strategies and enhance satisfaction.

What you'll bring to the role

• An extensive background in marketing, including significant experience in customer marketing or related fields such as product marketing and customer success.
• Demonstrated success in designing and executing customer engagement and retention programs.
• Strong analytical skills with the ability to leverage customer insights and data to refine strategies.
• Experience creating and managing end-to-end campaigns using marketing automation platforms (eg HubSpot).
• Familiarity with customer lifecycle marketing best practices and tools
• Event planning and execution experience, especially around customer events (webinars, user groups, conferences).
• Strong communication skills with the ability to articulate compelling customer narratives and success stories.
• Experience working in AI and understand the AI development lifecycle
• Experience with customer advocacy programs, referral marketing, and testimonial development.
• Familiarity with Net Promoter Score (NPS) methodology or other customer satisfaction metrics.
• Project management skills, including the ability to manage multiple, concurrent initiatives on tight timelines.
• Copywriting or content creation experience, particularly for customer case studies, emails, and newsletters.
• Proven ability to work cross-functionally, partnering with Product, Sales, Customer Success, and Operations.
• Experience with Voice of the
• Customer tools or platforms and driving actionable outcomes from customer feedback
  

What you'll be doing in the role

• Develop and execute customer-centric marketing strategies to drive product adoption, loyalty, and advocacy among existing customers.
• Partner with Customer Success, Product Marketing, and Sales to identify opportunities for upsell, cross-sell, and renewal programs.
• Work closely with lifecycle marketing to ensure we are communicating to the right customer at the right time
• Plan and execute customer advocacy programs, such as referral incentives, testimonial development, and case studies that showcase customer success stories.
• Track and report on customer engagement metrics, providing insights and recommendations for program improvements.
• Coordinate customer-focused events, both in person and virtually, including webinars, roundtables, and user conferences.
• Produce customer-focused collateral, including onboarding guides, educational content, and product updates, ensuring consistent messaging and branding.
• Regularly analyze customer data and feedback to identify trends, risks, and growth opportunities, sharing insights with cross-functional teams.
• Maintain strong relationships with key customers, acting as a liaison to ensure their needs and feedback are heard and addressed.
  
  

Why Prolific is a great place to work

We've built a unique platform that connects researchers and companies with a global pool of participants, enabling the collection of high-quality, ethically sourced human behavioral data and feedback. This data is the cornerstone of developing more accurate, nuanced, and aligned AI systems.

We believe that the next leap in AI capabilities won't come solely from scaling existing models, but from integrating diverse human perspectives and behaviors into AI development. By providing this crucial human data infrastructure, Prolific is positioning itself at the forefront of the next wave of AI innovation – one that reflects the breath and the best of humanity.

Working for us will place you at the forefront of AI innovation, providing access to our unique human data platform and opportunities for groundbreaking research. Join us to enjoy a competitive salary, benefits, and remote working within our impactful, mission-driven culture.

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