Head of Product Marketing

About KEV:

KEV Group is an enterprise SaaS company that provides an all-in-one activity fund management solution for K-12 schools. By seamlessly integrating and automating all fee management processes, our SchoolCash platform provides real-time visibility and control over how districts and schools create, collect, manage, track, and reconcile these funds. Parents benefit from an easy-to-use solution that offers convenience and supports all payment types. More than 26,000 schools across North America rely on our solutions to manage over $4 billion in activity funds annually.

The company is headquartered in Toronto with offices in Cambridge, ON and across the U.S. KEV is a portfolio company of Serent Capital, a leading middle market private equity firm focused on high growth technology businesses.

Why Join KEV?

• Work in an industry that benefits children, parents and schools
• Do meaningful and purpose-driven work, and make a real impact
• Join a quickly growing organization with real opportunity for learning and growth
• Passionate and accessible leadership team that cares about people, personally and professionally
• Hybrid work environment (3 days a week in either our North York or Cambridge office)
  
  

We are seeking a highly strategic and creative Head of Product Marketing to build and lead a world-class product marketing function and drive commercial success. This role is ideal for a dynamic leader who thrives at the intersection of product, marketing, and sales—someone who is not only an expert in traditional product marketing but also deeply understands how sales enablement influences conversion rates and revenue growth. Reporting to the EVP of Product, you will be responsible for developing compelling go-to-market (GTM) strategies, creating high-impact sales enablement materials, and ensuring a strong feedback loop between marketing, product, and sales.

Responsibilities:

• Team Leadership & Development: Build, mentor, and lead a high-performing product marketing team to drive business impact
• Commercial & Strategic Thinking: Define and refine product positioning and messaging while ensuring alignment with revenue growth objectives and market opportunities
• Go-To-Market Strategy & Execution: Lead GTM planning and execution for new product launches, ensuring alignment across marketing, sales, and customer success teams, and optimizing based on feedback loops
• Product Positioning, Messaging & Sales Enablement: Develop compelling messaging and sales tools that enhance conversion rates, while driving creativity and effectiveness in content creation
• Customer Insights & Advocacy: Establish a strong voice-of-customer function, leveraging direct engagement, surveys, research, and leading product councils and user advisory councils to influence product development and marketing
• Market Intelligence & Competitive Analysis: Conduct in-depth market research and monitor the product technology landscape to anticipate industry trends and inform strategic decisions
• Cross-functional Collaboration & Commercial Leadership: Partner with Sales, Revenue Operations, Product, and Customer Success teams to align strategy, optimize product marketing processes, and ensure measurable revenue impact
  
  

Skills and Experience:

• 8+ years of experience in product marketing, with at least 3+ years in a leadership role
• Proven experience leading and scaling a product marketing team
• Deep understanding of K-12 education technology, financial software, or payments solutions preferred
• Proven experience driving sales performance through enablement programs and sales content
• Strong analytical mindset with a data-driven approach to measuring impact and optimizing strategy
• Exceptional creative skills and the ability to craft compelling stories that drive engagement and conversion
• Outstanding leadership and cross-functional collaboration abilities
• Ability to thrive in a fast-paced, high-growth environment
  
  

We Offer: 

• Competitive salary
• Comprehensive health and dental benefits
• Professional development opportunities
• Continuing Education
• Great colleagues and collaboration
  
  

This job description indicates the general nature and level of work expected. It is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required by an individual joining the KEV team in this or any other capacity.

KEV Group is pleased to accommodate individual needs in accordance with the Accessibility of Ontarians with Disabilities Act, 2005 (AODA), within our recruitment process. If you require accommodation at any time throughout the recruitment process, please speak with Human Resources or the hiring manager.

KEV Group is an equal opportunity employer who agrees not to discriminate against any employee or job applicant because of race, color, religion, national origin, sex, physical or mental disability, or age.