Revenue Marketing Specialist

Take your career to new heights with Loopio!

We’re seeking a creative, enthusiastic, and highly organized Marketing Specialist to support the growth of our SMB & Mid-Market segment. In this role, you’ll have the unique opportunity to bring your passion for marketing to life by creating remarkable campaigns and optimize our always-on programs. Your efforts will drive new revenue opportunities and leave a lasting impression on the Loopio brand.

What You’ll Be Doing

• Support the implementation of SMB & Mid-Market marketing programs that generate pipeline and grow revenue
• Work cross-functionally with Brand and Comms, Product Marketing and Sales to coordinate and manage project tasks and deadlines for go-to-market campaigns including, but not limited to, email marketing, webinars, digital marketing and in-field events
• Work with agency contacts to monitor weekly performance of paid digital programs (always-on and campaigns) and suggest optimizations to improve key metrics.
• Partner with marketing operations to develop email nurtures for our always-on program as well as campaign specific initiatives
• Collaborate with Revenue Enablement and Business Development to execute on key tasks related to lead follow-up from major campaigns.
• Prepare compelling copy and create assets for emails, landing pages, digital ads, and more.
• Adopt a data-driven approach to consistently monitor and analyze program performance, providing insights and recommendations for improvement.
  
  

What You’ll Bring To The Team

• Minimum of 2 years of experience in a B2B marketing role, preferably in a SaaS environment.
• Identify as a versatile T-shaped marketer who is skilled in a variety of areas.
• General understanding of paid digital marketing principles and have some experience working with Google Ads, LinkedIn Ads, Microsoft Ads and programmatic advertising.
• Familiarity with or readiness to learn key marketing tools and CRM systems (e.g. HubSpot, Salesforce, Google Analytics, Drift and paid digital platforms)
• Ability to manage multiple projects that include various stakeholders with intertwining deadlines while staying focused on the details
• Understand the core concepts of A/B testing, either with landing pages and/or paid advertising copy and design
• Experience working in a metrics-driven culture where marketing is accountable for delivering pipeline and revenue performance.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Highly organized project management skills with strong attention to detail.
• Excellent written and verbal communication skills.
• Ability to work both independently and as part of a team.
  
  

Where You’ll Work

• Loopio is a remote-first workplace because we recognize the advantages of working flexibly. We are HQ’d in Canada, with established hub regions around the world where we hire from.
• Our employees (or Loopers, as we call ourselves!) live and work in Canada (British Columbia and Ontario), London, and India (specifically in Gujarat, Maharashtra, and Bengaluru).
• The majority of our team is based in ON and BC, which means these employees live and work remotely within a 300km radius of Toronto (within Ontario) and Vancouver (Within BC).
• We offer flexible co-working locations available to Loopers in ON and BC. Those based in ON have the option of working out of our convenient co-working space located in the heart of Downtown Toronto and a 12-minute walk from Union Station. BC Loopers have the option to work centrally in Vancouver. It is whatever works best for you!
• You’ll collaborate with your teams virtually across the UK, India, and North America (we’re just a Zoom call and Slack message away!) with core sync hours and focus time for headsdown work during the workday
• We encourage asynchronous collaboration to effectively work as a global #OneTeam!
  
  

Why You’ll Working at Loopio

• Your manager supports your development by providing ongoing feedback and regular 1-on-1s, we leverage Lattice for our 1:1s and performance conversations
• You will have the opportunity to elevate your craft and the opportunity to explore your creativity, with a dedicated professional mastery allowance for more learning support! We encourage experimentation and innovative thinking to drive business impact.
• We offer a wide range of health and wellness benefits to support your physical and mental well-being, starting day with Loopio.
• We’ll set you up to work remotely with a MacBook laptop , a monthly phone and internet subsidy, and a work-from-home budget to help get your home office all set up.
• You’ll be joining a supportive culture that has thoughtfully built out opportunities for connections in a remote first environment.
• Participate in townhalls, AMA (Ask-Me-Anything), and quarterly celebrations to celebrate the big wins and milestones as #oneteam!
• Our four active Employee Resource Groups offer opportunities for employees to learn and connect year-round.
• You’ll be a part of an award-winning workplace with an opportunity to make a big impact on the business.
  
  

Questioning your qualifications? Read this Hi there, we recognize that all too often, potential candidates don’t apply for a position simply because they don’t hit every single criteria included in the job description—particularly members of underrepresented groups.

Whether or not your experience checks off all the boxes on a job posting, we still encourage you to apply to ensure that your application receives a review from our team. We understand that a resume can only showcase so much during the applicant stage, so we've created prompts in the application for you to share more about yourself. If you've made a career transition (or a few!), you’re self taught in a new role, or you have skills/experience you’d like to highlight, we want to hear more about what you could bring to the table.

AI in Recruitment At Loopio, we leverage artificial intelligence (AI) technology to enhance our recruitment process. These tools assist with tasks such as resume screening, drafting preliminary job descriptions, generating initial interview questions, and occasionally sourcing prospective candidates. However, AI is never used to make final hiring decisions; our use of AI serves to support repetitive and administrative tasks in order to streamline our hiring and recruitment workflows. We are committed to the responsible use of AI in our hiring practices, prioritizing both an improved candidate experience and operational efficiency. Our standardized hiring practices remain focused on reducing biases, with all key hiring decisions solely made by our team. We continuously review and refine our hiring practices to align with industry best practices and evolving legal guidelines

Loopio is an equal opportunity employer that is deeply committed to building equitable workplaces that are diverse and inclusive. We actively encourage candidates from all backgrounds and lifestyles to consider us as a future employer. Please contact a member of our Talent Experience team ([email protected]) should you require accommodations at any point during our virtual interview processes.