Content Marketing Manager

What Makes Us Stand Out:

With the combined strengths of SingleOps and Landscape Management Network (LMN), we lead the way in all-in-one business management solutions for the green industry. Every day, thousands of professionals in landscaping, tree care, design/build, snow removal, irrigation, and more rely on our tools to transform their business operations. From managing customer records and creating estimates to scheduling crews, processing payments, and gaining insights into real-time profitability—our software does it all. Together, our customers have processed over $4 billion in revenue, driving forward the green industry's digital evolution.

As a team, we're on a mission to reshape an age-old industry, and we're looking for people who thrive on challenging and meaningful work. Our environment is highly collaborative, innovative, and supportive, with a shared commitment to having fun while making an impact. We live by our core values: We Before Me, Bias to Act, Growth Mindset, The Extra 1%, Forgiveness, and 1 Customer, 1 Team. If this resonates with you, we'd love to meet you and explore how you can help us build the future of the green industry!

The reason behind the role:

As a member of the Demand Generation team, the Content Marketing Manager owns and executes LMN's content strategy, including its social media channels, playing an integral role in the way in which we tell our story and interact with our audience.

Location:

Remote! While we have offices in Atlanta and the Greater Toronto Area, you may work anywhere in either the US or Canada.

About you:

We're seeking an experienced marketer who's not just skilled in crafting content strategies, but passionate about weaving narratives that captivate, inspire, and convert. You thrive on understanding your audience—their challenges, aspirations, and needs—and take pride in creating content that resonates deeply and adds real value.

You're a natural storyteller, combining strategic thinking with creative, timely execution. Whether you're writing directly, curating insights from internal SMEs, or amplifying the voices of partners, influencers, and customer advocates, you excel at turning ideas into compelling stories that drive engagement and action.

You also proceed with a natural sense of urgency, ensuring we are regularly publishing content of different sizes and formats. You understand that perfect can be the enemy of great!

Responsibilities

Content Strategy & Storytelling:

• Design and implement a storytelling-driven content strategy that aligns with business objectives, brand messaging, and the buyer's journey.
• Collaborate with product marketing and subject matter experts to uncover unique angles and narratives that connect with our audience.
  
  

Story Creation & Amplification:

• Lead the creation of diverse content formats—from blog posts and ebooks to case studies, webinars, email campaigns, social posts, and video scripts—all infused with storytelling.
• Ensure every piece of content is optimized for SEO, engagement, and conversion, while maintaining a consistent brand voice.
• Manage an editorial calendar that prioritizes timely and impactful storytelling.
  
  

Audience Engagement & Connection:

• Partner with the demand generation team to craft content that attracts, nurtures, and converts leads by addressing their unique stories and pain points.
• Leverage customer success stories and advocate voices to build authentic, relatable narratives.
  
  

Performance Insights & Evolution:

• With support from Digital and Ops teams, measure the impact of your storytelling efforts using tools like HubSpot and SEMrush.
• Analyze content performance to understand what resonates, and continuously refine strategies based on data-driven insights.
  
  

Industry Thought Leadership:

• Position the company as a trusted thought leader by producing authoritative, data-driven, and forward-thinking content.
• Amplify stories through social media, email campaigns, and other channels to maximize reach and influence.
  
  

Qualifications

• A storyteller at heart with a proven track record of crafting content strategies that engage and convert.
• Familiarity with contractors, arborists or landscapers is not required but is an asset!
• Exceptional writing and editing skills, with the ability to transform complex ideas into accessible and compelling narratives.
• Self-starter – you're highly motivated, take initiative and show relentless ownership of your projects
• Strong collaboration skills and experience working with cross-functional teams, including SMEs, partners, and advocates.
• Detail oriented with strong project management skills to prioritize effectively
• Embraces technology to improve productivity and scale output. Experience utilizing HubSpot, AI, Lumen5, or project management tools all considered an asset!
  
  

SingleOps/LMN does not sponsor work authorization needs; candidates must have proper work authorization to work for any employer in Canada, without sponsorship from the company.

Reasons why you would love it here!

• We value your feedback and do our best to incorporate your great ideas into our day-to-day operations.
• You want to be part of a fun, fast paced, collaborative team.
• An amazing culture with a team that supports one another, the opportunity to make a direct impact, and all the fun that's included!
• Your well-being is important. We offer an employer funded HSA-based benefits plan with additional drug, dental, and mental health coverages, providing a flexible way to pay for healthcare costs.
• We are committed to supporting our employees' financial health through our RRSP matching program.
  
  

SingleOps/LMN reserves the right to change job descriptions as per the needs of the organization.

We are committed to making employment opportunities accessible in accordance with the Accessibility for Ontarians with Disabilities Act, 2005. If you require accommodation, please contact [email protected].