Director, Growth Operations

Company : ABC Nova Scotia

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

Job Description

INTRODUCTION:

As the Director of Growth Operations, you will lead the strategic engine behind our growth, ensuring that every marketing and sales dollar invested drives measurable value. This role combines leadership, strategy, and analytical depth, optimising our growth efforts across marketing, sales, and product operations. Reporting directly to the VP of Marketing & Growth, you’ll be critical in shaping and scaling ABC Fitness’s market presence and revenue, working cross-functionally to align teams on best practices and growth-focused initiatives.

WHAT YOU’LL DO:

• Growth Strategy Development: Define and execute a scalable growth operations strategy, identifying key growth levers and translating them into actionable plans for marketing, sales, and product teams.
• Data-Driven Decision-Making: Use data analytics and performance metrics to drive strategic growth initiatives, inform decisions, and ensure a measurable impact on revenue and customer acquisition costs.
• Sales and Marketing Alignment: Collaborate with sales and marketing leaders to streamline processes, align objectives, and implement lead scoring, lifecycle marketing, and retention initiatives that enhance the customer journey.
• Performance Optimization: Develop and implement frameworks for performance tracking, including KPI dashboards and real-time reporting systems to monitor critical metrics (e.g., CAC, LTV, churn, conversion rates).
• Technology and Automation: Oversee CRM, marketing automation, and other growth tech stacks, ensuring these tools are optimised to support growth objectives and maximise operational efficiency.
• Revenue Growth: Lead revenue growth strategies by optimising the sales funnel, refining ABM tactics, and implementing CRO techniques across all touchpoints.
• Customer Insights and Feedback: Leverage insights from customer behaviour, feedback loops, and NPS data to inform product development and improve retention and loyalty strategies.
• Team Leadership: I will build and mentor a high-performing growth operations team, fostering a culture of collaboration, accountability, and continuous improvement.
  
  

WHAT YOU’LL NEED:

• Experience: 12+ years in growth operations, revenue operations, or similar growth-focused roles within SaaS, tech, or digital marketing.
• Leadership: 3+ years of experience in a leadership role, managing and scaling growth operations teams.
• Education: Bachelor’s degree in business, marketing, data analytics, or a related field; an MBA or advanced degree is a plus.
• Tools: Hands-on experience with CRM, marketing automation, BI tools, and analytics platforms.
• Certifications: Advanced certifications in growth, analytics, or revenue operations (e.g., HubSpot, Google Analytics) are a plus.
• Strategic Vision & Analytical Mindset: You have a track record of turning data into actionable insights that drive growth. You understand which metrics matter and how to move the needle on them.
• Growth Expertise: Proven experience leading growth initiatives, ideally in SaaS, tech, or a similar digital landscape. Familiarity with B2B growth strategies is highly valued.
• Operational Excellence: Expertise in building, optimising, and scaling growth frameworks, including sales and marketing processes, CRM management, and automation.
• Technology Savvy: Proficiency with growth tech stacks (e.g., Salesforce, HubSpot, Google Analytics, BI tools) and a keen interest in emerging technologies that can enhance growth operations.
• Customer-Centric Approach: A deep understanding of the customer journey and lifecycle marketing strategies, with an ability to balance customer acquisition with retention efforts.
• Collaborative Leadership: You excel at cross-functional collaboration and can rally teams around shared goals. Strong communication skills and an ability to manage complex projects are a must.
• Results-Oriented: You thrive on achieving ambitious goals and can demonstrate success in reducing CAC, improving LTV, and boosting ROI in a high-growth environment.
  
  

WHAT’S IN IT FOR YOU:

• Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset
• Time Off – with our open PTO policy, we offer flexibility in how and when you take PTO!
• Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam
• Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws!
• Best Life Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement
• Discounts – access to discounts with our partners, such as Dell, Microsoft & many more.
• Medical/Dental/Vision coverage
• EAP – we get you help when you need it. Period.
• Calm App +4 – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16
• And more! – so many benefits we couldn’t even fit them all here!
  
  

Please note that the salary information shown below is a general guideline only and based on employees in Canada and may be different in other countries. Salaries are based upon candidate experience, qualifications, and location, as well as market and business considerations. Our pay range for Canada based candidates for this position is $135,000 -- $165,000 CAD annually. Your recruiter can share more about the specific salary range for the job location during the hiring process. Also, certain positions are eligible for additional forms of compensation such as bonuses and commissions.

We’re committed to diversity and passion, and encourage you to apply, even if you don’t demonstrate all the listed skillsets!

ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION:

ABC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We are intentional about creating an environment where employees, our clients and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person’s diversity, including the extent to which they are similar or different. ABC leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to diversity, equality, belonging and inclusion at abcfitness.com

ABOUT ABC:

ABC Fitness (abcfitness.com) is the premier provider of software and related services for the fitness industry and has built a reputation for excellence in support for clubs and their members. ABC is the trusted provider to boost performance and create a total fitness experience for over 41 million members of clubs of all sizes whether a multi-location chain, franchise or an independent gym.

Founded in 1981, ABC helps over 31,000 gyms and health clubs globally perform better and more profitably offering a comprehensive SaaS club management solution that enables club operators to achieve optimal performance. ABC Fitness is a Thoma Bravo portfolio company, a private equity firm focused on investing in software and technology companies (thomabravo.com).

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!