Marketing Specialist

Join one of Canada's fastest-growing AI companies, where innovation and cutting-edge technology drive our rapid success and global impact. As part of our passionate marketing team, you'll have the opportunity to make a meaningful contribution, shaping the future of AI while sharing your creativity and dedication with like-minded professionals.

As a core member of the Marketing Team, the Marketing Specialist collaborates closely with team members across Events, Communication & Brand, and Product Marketing to support MindBridge's go-to-market strategy. Reporting to the Sr. Manager of Event Marketing, the Marketing Specialist will also contribute to multi-channel marketing campaigns and audience engagement initiatives.

You will be actively involved in day-to-day marketing activities, including, but not limited to, project management, CRM reporting, vendor relations, campaign execution, and performance analysis.

Who you are:

You have an exceptional eye for detail and accuracy, thrive in a collaborative, fast-paced environment, and are self-motivated and goal-oriented. You have proven experience in project management, a passion for marketing strategy, and the ability to see projects through from ideation to execution. You have a passion for marketing and have a strong desire to enhance brand visibility and customer engagement.

Responsibilities:

• Support the planning and execution of our brand events, including content and speaker management, communications plans, budgeting, and reporting.
• Design and implement event communications, including pre- and post-event emails, working closely with the Content Manager on the social content calendar.
• Support the Event Marketing Team at in-person events such as conferences, tradeshows, and networking events. Travel to and from events as needed.
• Partner with the Marketing Operations Team to evaluate event performance based on KPIs, track leads, and assess event ROI.
• Develop and maintain project timelines for campaigns and ensure deadlines are met.
• Track, measure, and report on the performance of marketing campaigns, sharing actionable insights to optimize strategies for lead generation and customer retention.
• Assist in developing creative assets for marketing initiatives, including social media posts, email templates, landing pages, and other promotional materials.
• Cultivate strong vendor relationships to ensure seamless execution of marketing activities.
• Propose innovative ideas to enhance the effectiveness of marketing campaigns and explore new channels for audience engagement.

Requirements:

• 0-3 years of marketing experience in B2B software or a degree in marketing or a related field.
• Strong interpersonal skills and the ability to work effectively with diverse personalities.
• Exceptional written and verbal communication skills in English.
• Proven ability to manage multiple priorities and work under strict deadlines.
• Self-starter with the ability to take initiative, be proactive, and work independently.
• Experience in CRM and marketing automation platforms such as Salesforce, HubSpot, and digital event solutions (e.g., Cvent).
• Solid Microsoft PowerPoint and Excel skills to present insights and create compelling reports.
• Creative thinker with an energetic, positive approach to problem-solving and innovation.
• Must be based in Ottawa area, and flexible to come into the office as needed.

Requirements contingent on employment:

• Fulfill requirements necessary to obtain full background check.

Why You’ll Love Being Part of Our Team:

Competitive Compensation and Equity

Flexible Work – Hybrid or Remote

Comprehensive health benefits and wellness programs

Professional development opportunities

Flexible Time Off

Company Matched Retirement Plans

Unplug and recharge - 4 company-wide digital detox days annually

Equal Opportunity at MindBridge:

At the heart of our global success lies commitment to diversity and inclusion. We rigorously enforce an equal opportunity policy in all aspects of employment, championing merit and qualifications as our benchmarks. MindBridge is a proud equal opportunity employer, embracing applicants of all backgrounds without regard to race, nationality, religion, gender, disability, or any other factors.

At MindBridge, we are committed to providing an accessible candidate experience. If you require accommodations during the interview process or beyond, please inform us. We will work with you to provide necessary support and reasonable accommodations while maintaining confidentiality. Your comfort and participation are paramount to us.

Please be advised that we may use AI tools in the processing of your application.