marketing manager, US Retail Integrated Marketing Strategy (Fall) [Remote, U.S.]

Now Brewing – marketing manager, US Retail Integrated Marketing Strategy (Fall) [Hybrid, U.S.]! #tobeapartner

 

From the beginning, Starbucks set out to be a different kind of company. One that not only

celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.

As a Starbucks Marketing Manager, you will lead the integrated marketing strategy and execution of our Fall campaign to engage our customers and deepen their love for Starbucks. You will collaborate with a broad group of cross-functional partners to develop and execute comprehensive go-to-market plans, and develop communication strategies to engage our customers at all points along the customer journey.

As a marketing manager, US Retail Integrated Marketing Strategy (Fall), you will…

• Lead the seasonal campaign work for our Fall planning period - balancing short-term and long-term marketing priorities across all communications channels.
• Lead the development and execution of multi-channel marketing strategies for key marketing initiatives - proactively identifying new opportunities to support Brand engagement throughout the year.
• Lead the marketing strategy for our key product priorities for the season – beloved Pumpkin Spice Latte as well as other returning favorites and new introductions.
• Manage the creation of marketing strategic priorities, and work with other marketing teams to create briefs and evaluate creative work with our agencies, ensuring output is on strategy and on budget.
• Develop and implement marketing research plans in partnership with Consumer Insights & Analytics to inform Go-To-Market strategies and creative briefs.
• Partner with a broad group of cross-functional partners to develop and execute comprehensive go-to-market plans, cross-channel communication strategies, generate new ideas, manage projects and resolve issues. Foster and develop relationships to ensure project timelines are met and conflict is resolved or escalated in a timely fashion.
• Support the development of written communications including leadership presentations, campaign recaps and marketing business cases for new programs or initiatives.
  
  

We’d Love To Hear From People With

• Minimum 3+ years of brand management experience
• Minimum 3+ years of project management experience
• Ability to work proactively, collaboratively
• Ability to communicate clearly, concisely and persuasively
• Ability to balance multiple priorities and meet deadlines
  
  

Ability and willingness to navigate change and ambiguity

As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.

• If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.
  
  

The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity.  At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.

If you live in the greater Seattle area, we offer a flexible workplace that allows for hybrid work. Partners can work remotely up to two days per week.

The pay range for this position may be narrower than that displayed, depending on where the work is performed.

Join us and inspire with every cup. Apply today!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, physical or mental disability, sexual orientation, marital status, military or veteran status, gender identity and expression, genetic information, or any other factor protected by law.

We are committed to creating a diverse and welcoming workplace that includes partners with diverse backgrounds and experiences. We believe that enables us to better meet our mission and values while serving customers throughout our global communities. People of color, women, LGBTQIA+, veterans and persons with disabilities are encouraged to apply.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal state and local ordinances. Starbucks Corporation is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at applicantaccommodation.