Salesforce Administrator

Location(s):

Markham on-site / remote / hybrid

Job Summary

The Salesforce Administrator will report to the IT Manager and will be responsible for maintaining and enhancing Sinalite’s Salesforce platform, with a focus on collaborating / supporting our Sales, Marketing and Customer Relation teams, serving as a trusted partner between our internal teams to deliver timely and effective solutions. This role involves managing data, building, configuring, and automating processes/flows on the Salesforce platform, as well as user support, object creation, and facilitating project rollouts.

Key Responsibilities

Collaboration with Revenue Operations

• Partner closely with the revenue teams ( Sales, Marketing & Customer Support) to provide the support based on the requirements and priorities
• Communicate effectively with revenue teams about technical inquiries
• Build strong working relationships with internal teams to identify areas for operational improvement
• Be able to suggest / optimize Salesforce operations strategically from the business perspective
• Provide daily support to remote sales team members who rely on Salesforce to manage customer interactions, territories, pipelines, and deals.
• Provide daily support to customer service team to manage case and reports
• Identify the potential issues that could impact the business flow and provide the solutions
  
  

Salesforce Administration / Customization / Optimization

• Oversee Salesforce implementation, including reports, dashboards, user management, and development
• Create and implement changes to various Salesforce components
• Design, build, test, document, and deploy high-quality, scalable business solutions on the Salesforce platform.
• Create and implement changes to applications, objects, fields, workflows, processes, flows, validation rules, approval processes, email alerts, advanced formulas, page layouts, record types, and Lightning pages
• Manage Salesforce users, profiles, permission sets, roles, sharing rules, and security controls to ensure appropriate access for the revenue teams
• Perform regular security checks and conduct regular patches, updates upon release
• Perform regular backup operations and test with restore
• Create and refresh Sandbox/QA environments regularly as needed.
• Ongoing monitoring and maintenance of the deployed Salesforce applications to ensure maximum performance and resolve the issues quickly
• Forecast and ensure Salesforce usage stay within the quota
  
  

Reporting and Data Insights

• Build and support reports, dashboards, and data visualizations to provide actionable insights for the management and revenue team
• Ensure data quality, integrity, and governance across the Salesforce platform to support accurate reporting and analysis
• Design new business processes to improve operational efficiency across the organization
• Perform regular data cleaning process
  
  

Documentation & Training

• Develop and maintain effective documentation on workflow, configuration changes, integrations, and processes
• Support Salesforce onboarding and offboarding processes, including training new team members on best practices and system use
  
  

Qualifications

• Bachelor’s degree in Business, Information Technology, or a related field.
• 6+ years of experience as a Salesforce Administrator.
• Salesforce Administrator (ADM 201) certification preferred.
• Strong understanding of Salesforce data model, workflow, configuration and automation tools.
• Strong understanding of Salesforce best practices and functionality as it relates to sales/ marketing / customer service best practices and funnel / lifecycle management
• Strong understanding of Sales / Marketing operations
• Experience with Salesforce Development (Lightning, Apex Code, triggers, custom object development, SFDC APIs, Web services, Force.com)
• Ability to think / structure from a full picture
• Proven ability to design and implement new processes and facilitate user adoption
• Excellent problem-solving, documentation and communication skills
• Passion and empathy for working with people
• Able to interpret the operational requirements of end users, project managers, and other stakeholders
• Excellent written and verbal communication skills in English
• Self-starter and highly motivated to make proactive changes, able to work independently or as part of a team
• Ability to accept and integrate constructive feedback from superiors
• Effective deadline management and project management skills