Senior Marketing Operations Manager

See yourself at Twilio

Join the team as Twilio’s next Senior Marketing Operations Manager on the Marketing Operations team.

Who We Are & Why We’re Hiring

Twilio powers real-time business communications and data solutions that help companies and developers worldwide build better applications and customer experiences.

Although we're headquartered in San Francisco, we have presence throughout South America, Europe, Asia and Australia. We're on a journey to becoming a global company that actively opposes racism and all forms of oppression and bias. At Twilio, we support diversity, equity & inclusion wherever we do business.

About The Job

This role is a cross-functional team player responsible for architecting and managing the systems and processes that support the handoff of leads between Marketing and Sales. This person will play a key role in integrating technologies and leading initiatives that improve the performance of our marketing funnel.

Responsibilities

In this role, you’ll:

• Own and influence “the Lead Factory”. Own Twilio’s implementation of lead scoring including working with analytics to optimize and release updates/new models.
• Own the governance of lead routing and lead flow, and ensure there is no disruption to leads created and routed to Sales.
• Document lead management process, enrichment, lead routing rules, and supporting technologies and integrations.
• Implement and administer marketing technologies using best practices that primarily focus on demand creation and capture.
• Own the integration between Marketo and Salesforce and troubleshoot any issues that arise.
• Oversee and optimize the marketing technology stack, including Marketo, Salesforce, data enrichment technologies, and other relevant tools such as Qualified and Workato.
• Embrace the “heart of marketing”. Ensure data is properly collected and connected with other systems and find new ways to enrich the marketing data set, cleanse data, and maintain best practices around marketing and data privacy.
• Build strong working relationships with marketing and cross functional stakeholders.
  
  

Qualifications

Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required

• 5+ years of Marketing Operations experience with a deep technical understanding of Marketo.
• Understanding of typical B2B sales and marketing funnels, definitions, and processes.
• Strong problem-solving skills to identify and address issues impacting lead handoff to Sales.
• Experience across marketing tech stack including: CRM (Salesforce preferred), web chat (Qualified preferred), CDP (Segment preferred), enrichment tools (Clearbit, ZoomInfo), event management (Swoogo preferred), webinar (BigMarker preferred), and analytics (Tableau, Looker).
• Experience with Marketo to Salesforce custom integrations and API webhooks.
• Strong familiarity with marketing initiatives including implementing lead ingestion through website form fills, lead gen forms, and running enrichment to support accurate lead routing.
• Excellent written and verbal communication skills with experience navigating complex organizations to generate buy-in for ideas.
  
  

Desired

• Marketo Certified Expert
• Experience with Marketo implementations
• Understanding of Product-led growth (PLG) marketing
  
  

Location

This role will be based in Canada, within the providences of Alberta, British Columbia, or Ontario.

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.

What We Offer

There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now!

If this role isn't what you're looking for, please consider other open positions.

Applications for this role are intended to be accepted until January 15, 2025 but may change based on business needs.

Twilio is proud to be an equal opportunity employer. Twilio is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

Twilio is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [email protected].