Content Marketing Manager

Noom is a digital healthcare company that connects people to content, coaching, community, and clinicians to build healthy habits and promote better living. We’re a mission-driven, high-growth organization that’s powered by science, technology, and world-class talent.

Noom Health – Noom’s Commercial business – is seeking a Content Marketing Manager to support the B2B business and drive engagement, awareness and leads for Noom Health’s core audiences: employers, consultants, health plans, and providers. This individual should have a thorough understanding of both traditional and digital marketing tactics and will play a central role in developing content that drives engagement and lead gen goals, while at the same time increasing brand awareness. This role will work on a variety of projects at one time – from emails and LinkedIn posts to case studies and sell sheets – while remaining flexible to shift priorities as business needs change. This position is best suited for someone who proactively initiates projects, escalates concerns as needed, collaborates well with cross-functional teams, and consistently delivers accurate/quality work, and offers creative solutions so that projects are delivered on time and in scope. Should be self-motivated, ready to roll up their sleeves to tackle any task that needs doing, have a positive “can do” attitude, and work well within a small, agile team.

What You’ll Be Doing

• Support Full-Funnel Content Development: Working with the content strategy lead, you’ll support all stages of the marketing funnel—from awareness to decision-making—across digital, web, and events.
• Digital Campaign Execution: Build content that fuels digital marketing efforts, including paid ads, email campaigns, social media, and web copy, ensuring alignment with demand generation and lead nurturing goals.
• Web Content Management: Optimize web content to enhance user experience, increase engagement, and drive conversions. Collaborate with design and development teams to ensure content is effectively integrated across our website and landing pages.
• Event Content Production: Develop content that supports commercial conferences, events and industry panels.
• Cross-Channel Collaboration: Work closely with the product marketing and member marketing teams to ensure cohesive messaging and content strategies across channels.
• Sales Enablement Support: Collaborate with sales teams to produce content that supports different stages of the sales funnel, from top-of-funnel awareness pieces to mid- and bottom-of-funnel case studies, one-pagers, and client presentations.
• Scaling Content Production: Identify opportunities to repurpose and scale content across different channels and formats, ensuring that messaging remains consistent while adapting to specific audience needs.
  
  
  

What We’re Looking For:

This position is best suited for a self-motivated proactive marketer with exceptional copy skills, who proactively initiates projects, collaborates well with cross-functional teams, consistently delivers accurate/quality work, and offers creative solutions so that projects are delivered on time and in scope. A positive “can do” attitude, and working well within a small, agile team, is essential.

• 3-5 years of B2B marketing, digital marketing, and/or lifecycle marketing experience in healthcare, or in-house creative setting.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Excellent written and verbal communication skills.
• Strong project management skills with keen attention to detail and demonstrated experience multitasking and managing multiple projects simultaneously.
• Execution-oriented with the ability to develop thoughtful marketing solutions to address those needs.
• Proficiency in Google Suite, Wordpress, Social Media Platforms
  
  
  

What Makes This Job Amazing

• You’ll be helping millions of people lead healthier lives every day
• You’ll experience huge learning & professional growth opportunities. Noom believes in supporting you; we’ll cover the cost of books, courses, conferences… you name it!
• You’ll become part of our transparent, high-performing, and close-knit team
• We guarantee you will learn a tremendous amount in a short time. For those who value and excel in transparent, high-intensity, and high-impact environments, there is significant opportunity for advancement.
  
  
  

Base Salary

• The US base salary range for this full-time position is $81,000 - $109,000.
• The range displayed on each job posting is based on Noom’s estimate as of the date of publication and reflects the minimum and maximum target for the position across all US locations. The actual placement of the candidate within the range is based on factors including but not limited to relevant experience, assessment of functional skills and behavioral competencies, and scope. This range is not inclusive of any discretionary bonus or equity package.
  
  
  

Other Elements Of The Rewards Package

• Noom currently offers a comprehensive and generous total rewards package. This package generally includes discretionary performance-based bonus, stock awards, healthcare & retirement benefits, paid holidays, paid time off, disability benefits and various wellness programs, etc.
  
  
  

Location

• By applying to this position you will have an opportunity to share your preferred working location from the following:
• In-office Locations:
• New York, NY, USA
• Princeton, NJ, USA
• Remote location(s): United States.
  
  
  

More About Noom

At Noom, we believe that the individual is the greatest force for good, not just in their health but in unlocking their fullest potential. We apply the same principles inside Noom. Across our dynamic organization, we empower our teams to execute on big ideas and we start and end each day with responsibility to make the world a healthier place. Fortune, Inc., Glassdoor, and Crain’s have all named Noom a Best Place to Work including being named on Fortune’s lists for Best Workplaces in New York, Best Workplaces in Technology, Best Workplaces for Women, and Best Workplaces for Millennials.

Noom is proud to be an Equal Opportunity Employer, and all applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, caste, national origin, physical or mental disability, protected veteran status, age, or any other characteristic protected by applicable law. Noom is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities. To request reasonable accommodation, please email [email protected].

To help protect against potential hiring scams, please be aware that all email communications from the Noom Talent team and/or hiring managers will come only from an @noom.com email address. Our assessment process includes multiple phone and/or video interview rounds, and we will never ask you for personal payment, require you to purchase equipment, or extend a job offer without the completion of this interview process. If you are unsure about the validity of a Noom job posting on another website, we strongly encourage you to instead apply directly through our website.