Paid Media Specialist

About Us

Aurora Expeditions is an award-winning travel company specializing in immersive, small-ship expedition cruises to some of the world’s most remote and extraordinary places. With over 30 years at the forefront of expedition cruising, we have a proud legacy of delivering life-changing adventures. Headquartered in Australia and now expanding globally, we are a leader in sustainable, small-ship expeditions and one of the few cruise companies to be both carbon neutral and a certified B Corp.

Our cruises are celebrated for their intimate scale and hands-on approach. We offer the most extensive range of polar activities—kayaking, snorkeling, scuba diving, camping, and more—designed to inspire travelers to explore, learn, and deeply immerse themselves in each destination.

With two state-of-the-art ships and a new ship joining our fleet in 2025, we’re poised for continued growth across the globe. As Aurora Expeditions continues to expand, we’re looking for passionate individuals to join us on this journey of growth, innovation, and exploration.

About the Role:

The Paid Media Specialist will strategize, plan, buy, optimize, test and report on digital media across platforms such as Google, Meta, and TikTok. The role focuses on driving lead generation, brand awareness, and e-commerce results for a global expedition cruise company expanding its presence across North America.

Key Accountabilities:

• Campaign Strategy & Execution: Working with the Digital Marketing Manager, and external agencies, lead paid media campaigns across Google, Bing, YouTube, Facebook, Instagram, LinkedIn, TikTok, and other programmatic networks to achieve lead generation, brand awareness, and e-commerce goals.
• Performance Analysis & Reporting: Monitor and analyze campaign metrics like CTR, conversion rates, and CPA, providing actionable insights.
• Budget Management: Manage and allocate media budgets, optimizing spending for maximum ROI.
• A/B Testing & Optimization: Run A/B and multivariate tests on ad creatives, audiences, and bidding to improve performance.
• Collaboration: Work closely with creative teams and external agencies to ensure campaigns are visually and strategically aligned.
• Trend Monitoring: Stay ahead of industry trends and new opportunities in paid media.
• Sustainability: Align campaigns with our sustainability goals, contributing to responsible marketing practices.

Desired Skills & Experience:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 2-4 years of paid media management experience, ideally in a global context.
• Strong paid search skills.
• Proficiency with platforms like Google Ads, Bing Ads, Meta Business Manager, and TikTok.
• Relevant certifications (Google Ads, Facebook Blueprint) are an asset.
• Strong analytical skills and experience in using tools like Google Analytics.
• Familiarity with A/B and multivariate testing, and an ability to continually optimize campaign performance.
• Demonstrated experience in managing budgets and executing campaigns focused on lead generation, brand awareness, and e-commerce.
• Knowledge of the cruise market, travel industry, and polar destinations in general would be an asset.

Why Join Us?

• Global Impact: Contribute to a company expanding in North America with opportunities for travel industry innovation.
• Flexible Work Options: Work remotely and manage your schedule to collaborate effectively with our global team.
• Collaborative Culture: Join a supportive, diverse team that values collaboration across time zones.
• Sustainability Focus: Be part of a team committed to environmentally responsible initiatives and a committed member of the B Corp community.

We strongly encourage diverse candidates to apply.