Freelance Copywriter

What’s CrowdRiff?




Good visuals are appealing to the eye, but great visuals tell stories that reignite your desire to discover, spark your creative imagination and even influence what we buy, eat, and do. That’s why CrowdRiff exists: to empower destination marketers to showcase their unique destinations through powerful visual storytelling solutions




CrowdRiff is built around the idea of pushing the boundaries of exploration; and our dedication to finding experiences that feel more authentic and undiscovered make us who we are. We like to think of ourselves as modern-day explorers, who believe in taking action now and thrive in an open, challenging, and encouraging environment




Our team is a quirky and diverse crew that has one thing in common: our love for great visuals. Picture this. You will contribute to amplifying unique travel experiences like scuba diving in Tahiti , exploring Napa’s wine country, bungee jumping in Queenstown and much more while having access to some of our amazing travel perks that allow you to immerse yourselves in local communities and culture




At CrowdRiff, you have the freedom, autonomy, and resources to set the course of your own future along with an incredible crew. We understand that to feel empowered and to keep forging new paths professionally and personally, we need to pull out all the stops. That’s why we take a proactive approach and set not only professional but also personal goals for all CrowdRiffers. To make this possible, we offer opportunities related to training, tuition, conferences, workshops, or anything else that will help you achieve your goals under our ‘DevDollars’ program




Every day, we work across departments, time zones, and even oceans to reach our goals and delight our customers - all while being remote. If you are looking to make travel an incredible experience today, and for future generations, and are passionate about visuals & tech, you’re just our type




Your role: Freelance Copywriter




With over 900 destinations and travel brands as customers, we’ve developed a strong brand and deep knowledge of the destination marketing space. We’re in search of a freelance Copywriter to support our demand gen team in crafting compelling copy that converts. In this role the Copywriter produces copy targeting our destination marketing customers with emails and web copy to digital ads, blog posts, and video scripts. This role is about writing copy that converts while maintaining a strict brand voice

What you’ll do:

• Write and edit copy for a variety of projects (including print, web, mobile, video, and social media), working closely with the demand generation team to brainstorm ideas, create concepts, and develop messaging.


• Thoroughly understand the target audience and maintain the right tone of voice while writing copy.


• Collaborate with the brand, sales and CS on large- and small-scale marketing projects (e.g. email campaigns and landing pages).


• Participate in our weekly demand generation review, and planning adjustments to future campaigns

Ideally you'll have:

• Experience in writing for digital and print ads, email, web, video, and short-form content


• Have an approachable, fun, and informative tone of writing that is conversion based


• Experience in writing for B2b SaaS companies


• Willingness to jump in and learn about our product with the support of our team


• Experience writing for the tourism industry (nice to have)

Want to hear more? Visit our website and learn more about our team




Upon request, CrowdRiff will provide job applicants with any accommodations they may require for the interview process, candidate assessments, and all other applicable steps within the recruitment and selection process. When requested, CrowdRiff will consult with the applicant to provide suitable accommodations.




CrowdRiff is proud to be a diverse and equal opportunity employer and as such does not discriminate on the basis of race, colour, religion, sex, national origins, age, sexual orientation, disability or any other characteristic protected by applicable laws. Selection decisions are solely based on job-related factors.