Web Analyst

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you'll help define the future of physical operations and be on a team that's shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As part of a recently public company, you'll have the autonomy and support to make an impact as we build for the long term.

Recent awards we've won include:

Glassdoor's Best Places to Work 2024

Best Places to Work by Built In 2024

Great Place To Work Certified 2023

Fast Company's Best Workplaces for Innovators 2023

Financial Times The Americas' Fastest Growing Companies 2023

We see a profound opportunity for data to improve the safety, efficiency, and sustainability of operations, and hope you consider joining us on this exciting journey.

Click here to learn more about Samsara's cultural philosophy.

About the role:

We are seeking a highly skilled and experienced Web Analyst to join our dynamic digital strategy team. The ideal candidate will have a strong background in web analytics, with 5+ years of professional experience in analyzing digital data to drive strategic decisions and improvements. As a Web Analyst, you will be responsible for the collection, analysis, and interpretation of web data, and providing insights that will guide regional web strategies, enhance user experience, and optimize website performance.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.


• You are the architect of your own career: If you put in the work, this role won't be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, and countless opportunities to experiment and master your craft in a hyper-growth environment.


• You're energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.


• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.

Click here to learn more about Samsara's cultural philosophy.

In this role, you will be responsible for:

• Analytics Implementation & Optimization:




• Ensure accurate tracking, data collection, and consistency across the website by managing and optimizing web analytics and tag management solutions.


• Have an understanding of data protection regulations (e.g., GDPR, CCPA) in the collection and handling of web data.




• Data Analysis & Reporting:




• Perform deep-dive analyses on web data to identify trends, insights, and opportunities.




• Has experience with full-funnel metric assessments, standardizing UTMs, enablement, and campaign hierarchy.


• Comfortable pulling reports from multiple platforms.




• Develop and present regular reports to stakeholders on website performance, highlighting key metrics, progress against goals, and recommendations for improvement.




• Has experience with full-funnel metric assessments, standardizing UTMs, enablement, and campaign hierarchy.


• Able to set up dashboards on various platforms.






• Conversion Rate Optimization (CRO):




• Own the web experimentation roadmap partnering with Growth and Analytics on execution and analysis.




• SEO & Content Strategy Support:




• Collaborate with the SEO and content teams to provide insights that inform content strategies, keyword opportunities, and website optimizations to improve organic search rankings.




• Cross-Functional Collaboration:




• Share relevant insights with marketing, sales, product, and IT teams to ensure web analytics insights are integrated into broader business strategies and initiatives.




• Benchmarking and SoT:




• Partner with Marketing Data Analytics to define web benchmarks, KPIs, metrics, and data source of truth (SoT) across regional websites and page or user groupings.




• Champion, role model, and embed Samsara's cultural principles:




• (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Minimum requirements for the role:

• Bachelor's degree in Marketing or another STEM field.


• Minimum of 5 years of experience in a web analytics role, with a proven track record of leveraging data to drive business decisions.


• Expertise in web analytics tools (e.g., Google Analytics, Adobe Analytics), tag management systems (e.g., Google Tag Manager, Tealium), and SEO tools.


• Strong analytical skills:




• Familiarity with statistical analysis and A/B testing.


• Experience with data visualization.




• Proficiency in Excel/Google Sheets and BI tools for advanced data analysis.


• General understanding of digital marketing principles, web technologies (HTML, CSS, JavaScript), and UX/UI principles.


• Excellent communication and presentation skills, with the ability to translate complex data into actionable insights for non-technical stakeholders.


• Certifications in Google Analytics, Adobe Analytics, or similar platforms are highly desirable.


• Candidates should be located in the US or Canada.

An ideal candidate also has:

• Experience with Salesforce, SQL, Tableau, Contentsquare, and Mixpanel.


• Global analytics experience.

At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems. We are committed to increasing diversity across our team and ensuring that Samsara is a place where people from all backgrounds can make an impact.

Benefits

Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, Samsara for Good charity fund, and much, much more. Take a look at our Benefits site to learn more.

Accommodations

Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email [email protected] or click here if you require any reasonable accommodations throughout the recruiting process.

Flexible Working

At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual's ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.

Fraudulent Employment Offers

Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in '@samsara.com' or '@us-greenhouse-mail.io'. For more information regarding fraudulent employment offers, please visit our blog post here.