Marketing Analytics & Operations Manager

At Upland Software, you’ll find smart, creative teams who love working together to deliver value for our customers, and a global culture of growth and possibility. Our operating model has always supported remote work and as we keep growing and evolving our workplace, that won’t change. We’re passionate. We’re proactive. We take pride in our work, and we love a good challenge. Sound like you?

Position Overview: We are seeking a motivated and enthusiastic individual to join our team as Marketing Analytics & Operations Manager. In this role, you will be responsible for supporting our Salesforce CRM platform and its connection to Marketo. In addition, you will be analyzing data to provide insights and recommendations for business improvement. This position offers an excellent opportunity for growth and development in both Salesforce development and data analysis.

• Analyze marketing metrics such as sales data, website traffic, and social media engagement to assess the effectiveness of marketing campaigns.


• Maintain reports and dashboards to track key performance indicators (KPIs) and present findings to stakeholders.


• Utilize statistical techniques and data visualization tools to interpret data and generate actionable insights.


• Collaborate with cross-functional teams including marketing, sales, and product development to optimize marketing strategies and improve customer acquisition and retention.


• Support the development of marketing plans and budgets by providing data-driven recommendations.


• Customize Salesforce to meet the specific needs of the Marketing organization.


• Collaborate with senior developers to implement new features and functionalities.


• Troubleshoot and resolve issues with existing Marketo and Salesforce configurations.


• Stay up-to-date with industry best practices and technologies related to marketing analytics.

• Bachelor’s degree in Marketing, Business Administration, Computer Science, or related field.


• Strong knowledge of Salesforce platform.


• 5 years work experience


• Knowledge of Marketo, HubSpot or other email marketing automation technology.


• Familiarity with data analysis tools and techniques (e.g., SQL, Excel, Tableau, Power BI).


• Proven experience in marketing analytics or related field.


• Strong analytical skills with the ability to interpret complex data sets and identify trends and insights.


• Excellent communication and presentation skills with the ability to convey technical information to non-technical stakeholders.


• Detail-oriented with strong organizational and time management skills.

• Experience with data visualization tools such as Tableau or Power BI.


• Knowledge of digital marketing channels including SEO, SEM, email marketing, and social media.


• Familiarity with customer relationship management (CRM) systems such as Salesforce.


• Some knowledge of lead routing technologies such as LeanData a plus

Upland Software (Nasdaq: UPLD) is a leader in cloud-based tools for digital transformation. To learn more, visit www.uplandsoftware.com.

Upland Software is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, disability, veteran status or other legally protected status.