Content Strategist

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Who we are looking for:

Sr. Content Strategists at VML are empathetic to user behaviors and help shape customer experiences across every digital touch point under an omnichannel lens. They gather data, execute content audits, and create and execute content strategies. The ideal candidate has experience collaborating with cross-functional teams (user experience, design, account, analytics, planning) to deliver these strategies and innovative approaches to reach business goals.

What you'll do:

• Operates as subject matter expert for all content strategy deliverables


• Executes content strategy best practices and looks for ways to evolve deliverables based on client, industry or market need


• Gathers and incorporates stakeholder input to defines multi-channel content needs based on persona and journey insights


• Approaches every initiative with a focus on business results


• Develops strategic content deliverables (assessments, style guides, matrices, site content, editorial calendars, etc.)


• Delivers on clients' editorial standards–sometimes refining or establishing standards given project needs


• Ensures collaboration and clear communication with cross-functional teams and disciplines


• Understanding of web technologies like content management systems, marketing automation, dynamic content, ecommerce, SEO, personalization, translation/localization, etc.

Who you are:

• Minimum 3 - 5 years of content strategy experience for commerce


• BA or BS required


• Agency experience and expertise across planning/strategy, writing/design, analytics, or technology


• Genuine passion and curiosity about information consumption and a desire to make that experience more delightful and efficient


• Creative mindset with strong knowledge of current web and content development emerging trends


• Ability to clearly communicate ideas, decisions and reasoning to broad audiences including fellow professionals, business and technical stakeholders and senior executives


• Experience solving for ongoing, personalized experiences across channels (paid, owned, and earned)


• Experience in writing and editing with a growing ability to work independently and in cross-functional groups as needed


• Highly organized and detail-oriented

VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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