Senior Account Manager - LATAM

Brandwatch, a Cision product, empowers over 5,000 of the world’s most admired companies to understand and engage with customers at the speed of social




Combining pioneering, AI-enriched digital consumer intelligence with industry-leading social media management tools, Brandwatch offers a complementary suite of specialized, best-in-class products and services that support intelligently connected workflows. With Brandwatch, brands and agencies can adapt and thrive in today’s fast moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint




Operating and serving clients the world over, Brandwatch has 17 offices across the globe and more than 1,000 employees worldwide









As a Senior Account Manager - LATAM, you will have an overall responsibility of retaining and growing our biggest, and most strategic customers within the LATAM market. Your role is to build and maintain healthy relationships within your assigned customer accounts. This will enable you to identify and sell intelligent commercial solutions, exceed business/campaign objectives resulting in new and increased subscription revenue, while maintaining Brandwatch’s positive reputation. Key to this role is the ability to articulate value, inspire and sell the future of Brandwatch




We seek an individual who is motivated by the growth of the Digital Consumer Intelligence landscape and has confidence in their ability to socialize the value of marketing technology, analytics and strategic services to build higher revenue streams with Network Agency Holding Families. An individual who understands how to execute the customer renewal and growth programs in conjunction with Customer Success Managers to continuously add value to our customers while strengthening their commitment to Brandwatch




The ideal candidate will have previous experience working with, selling to and managing agency expectations

Responsibilities:

• Develop a trusted advisor relationship with customer executive sponsors, such that all activities are closely aligned with the customer's business case and strategy, allowing the full potential of the Brandwatch solution to be realized.


• Achieve/exceed revenue targets in assigned customer accounts and business objectives defined by company management.


• Manage account renewals is assigned customer accounts, work on quarterly business reviews, retention strategy and upsell initiatives.


• Develop a comprehensive understanding of business challenges/objectives faced by customers to clearly map Brandwatch product features to value.


• Collaborate with Marketing and Commercial teams to build/launch growth programs that highlight the value of platform enhancements.


• Serve as a coach and trusted advisor to Brandwatch customers.

Requirements:

• 3+ years relevant work experience in a Sales and/or Account Management position.


• Native or fluent Spanish is required.


• Understanding of the business acumen and cultural considerations when working with customers in the LATAM market


• Proven ability to develop executive relationships across an organization (ie. executive sponsors, decision makers, procurement, etc.)


• Proven track record of developing and executing strategic account plans, customer renewal contracts and creative solutions.


• Genuinely curious about how social and data can solve business problems.


• Excellent customer facing presentation, written, and oral communication skills.


• Advanced understanding of social media networks and social monitoring tools.


• Drive to work autonomously and proactively in a remote work environment.


• The ability to multi-task and troubleshoot under pressure.


• An ability to be astute, strategic, intelligent, and insightful.


• BA/BS degree.


• Experience working with Agencies and an understanding of the Agency structure and the key differentiators within the Digital Consumer Intelligence landscape preferred.

Icing on the cake:

• Experience working in digital and/or social media marketing, analytics research, etc.


• Knowledge of the marketing technology sector including marketing automation, data integration, attribution and consumer/market insight.


• Experience in Sales and/or Account Management positions.


• Experience working with (or for) a social media monitoring provider.


• Experience working with (or for)the LATAM market.


• Demonstrable knowledge of marketing principles and best practices.

Success will be measured on:

• Retention of your assigned customer accounts’ base revenue.


• Revenue growth of your assigned customer accounts.


• Your assigned customer accounts’ satisfaction levels (NPS).

$95,000 - $120,000 a year