Editorial Manager, Content & Brand

Editorial Manager, Content & Brand | Full- Time, Remote

About Us!

Kooth is a fast-growing organization with a social purpose. After 20 years of successful services in the UK, we are rapidly expanding in the United States!

OUR MISSION: To provide welcoming and effective digital mental health support to students proactively.

Using the collective insight from nearly 1 million hours of professional intervention, we guide students to three areas of evidenced-based support: self-guided, community/peer interactions, and chat-based counseling provided by licensed Counselors. These areas of assistance are designed to match each individual student’s current needs, wants and goals as well as identify and refer to a higher level of care when needed.

If you are seeking a fun, professional culture, in a fast-growing company, look no further - Apply today!

Role Objective: Be an agent of social change by managing the Content + Brand editorial ecosystem for Soluna. Edit, develop, and publish original in-app and social media content to inspire Gen Z to advocate for their own wellbeing.

Main responsibilities:

Content creation & delivery:

• Edit the work of a team of talented copywriters to develop and publish high-volume, original content for the Soluna app and Soluna’s social media channels in a pitch-perfect Gen Z voice


• Demonstrate versatility and short-form finesse by editing and developing copy for videos, quizzes, text chats, meditations, carousel-style stories, interactive tools, UX projects, social media, and more


• Use your red pen to ensure alignment with Soluna’s Content + Brand style guides while also prioritizing app and social media engagement, advocacy of user needs, and commitment to inclusivity


• Mentor and challenge copywriters to craft novel, nuanced perspectives that empathize with Gen Z mental health struggles, debunk stigma, and encourage self-efficacy


• Conduct brand reviews of copy from colleagues, stakeholders, and senior leadership to ensure alignment with Soluna’s Content + Brand style guides and to safeguard the integrity of the brand org-wide

Content management:

• Manage the archiving of decommissioned content, updating of pre-existing content, and publishing of weekly new content in Contentful


• Develop content mapping tools and audits by leveraging the integration of Contentful and Airtable


• Conduct quarterly and semi-annual content audits for the Soluna app, align audit data to content engagement data, and summarize findings in a report to inform future content strategy


• Work with the product and development teams to address content bugs and advocate for continuous improvement and innovation of content management capabilities in Contentful


• Collaborate with the Senior Writer of Health + Research to leverage Soluna’s in-app analytics platform, interpret and summarize content engagement data, and use metrics to inform content strategy


• Support the Senior Writer of Health + Research and the UXR team in user research design and analysis

Content strategy:

• Work with Content Team leaders to develop a fresh, dynamic editorial and social content calendar reflective of Soluna’s commitment to equity, inclusivity, and social responsibility


• Assist the Editorial Director in developing and maintaining Soluna’s Content + Brand style guides


• Participate in content research, discussion, analysis, pitching, and co-creation


• Identify gaps, risks, and opportunities in Soluna content and propose solutions and strategies

Experience & Education:

• Bachelor's degree in Marketing, Communications, Education, or related field.


• Portfolio showcasing seasoned fluency in copywriting, editorial work, or content management.


• Six or more years experience in writing and editing digital content for Gen Z, preferably in mental health.


• Extraordinary organization skills, self-directedness, and intuition.


• Commitment to a human-centric team culture underscored by empathy, inclusivity, and zero egos.


• Growth mindset attuned to creative risk taking, failure, problem solving, and the art of starting over.


• Familiarity with Google Workspace, Figma and/or Miro, Slack, Monday, Contentful, Airtable, and Tableau (or aptitude and willingness to learn).


• Ability to create and thrive in the beautiful, fast-paced ambiguity of a start-up.


• Genuine passion for mental healthcare accessibility and big-hearted sense of purpose to be a force of positive change.

Compensation: $105,000 approximately

Here are some of the exciting benefits you will receive as a team member at Kooth:

• Excellent Medical, Dental and Vision benefits


• Prescription drug coverage


• Generous paid time off


• 8 paid holidays plus two, half-day holidays (Christmas Eve and New Years Eve)


• 401(k) retirement plan

Kooth provides equal employment opportunities to all people without regard to race, color, national origin, ancestry, citizenship, age, religion, gender, sex, sexual orientation, gender identity, gender expression, marital status, pregnancy, physical or mental disability, protected medical condition, genetic information, military service, veteran status, or any other status or characteristic protected by law