Content Marketing Strategist

About Casepoint:

Casepoint is the legal technology platform of choice for corporations, government agencies, and law firms to meet their complex eDiscovery, investigations, and compliance needs. Powered by AI and advanced analytics, Casepoint helps teams cut through large volumes of data to quickly identify insightful and actionable information. Casepoint’s secure cloud-based platform is designed to help organizations take control of their data and processes to maximize efficiency, mitigate risk, and lower overall legal spend. Casepoint’s easy-to-use and intuitive interface provides an end-to-end user experience, from legal hold to production and everything in between.

At Casepoint, we believe it’s not just work; it’s a journey. Our culture is built upon trust, kindness, empowerment, and self-improvement in a diverse environment. Our leaders are a group of visionaries whose philosophy is rooted in transparency and support. We thrive, lead, and innovate together as One Team.

Job Description:

As a fast growing B2B SaaS software company, Casepoint seeks an independent thinker and creative writer to create written content for product descriptions and briefs, blog content, white papers, case studies, e-newsletters, social posts, ads, email communications, and other Casepoint marketing assets. The Content Marketing Strategist will be a natural & passionate storyteller with strong communication skills to write, edit, and publish content daily. This candidate will be an important part of our marketing team and an integral part of conveying our desired tone of voice to build credibility and thought leadership with our market. At Casepoint, we look for candidates who are self-motivated and consider themselves entrepreneurs within their own job function; they thrive in a fast-paced environment.

The Content Marketing Strategist will interface and collaborate with all teams, including sales, marketing, product, client service, and any agencies we collaborate with to create compelling content that helps differentiate our product and value to our different customer segments. We are looking for a person who loves to be challenged every day; someone who thrives digging in and shifting gears client by client and campaign by campaign to deliver results by leveraging strong organization skills, communication skills, and project management skills.

You will work closely with our sales and marketing teams and you will report directly to our VP of Marketing. You will bring high levels of energy, passion, tenacity, technical savvy, curiosity, and conscientiousness.

Key Responsibilities:

• You will produce high quality content for:
  
  
  
  • Marketing Emails and Sales Cadences
  
  
  • Website Content including frequent blog updates
  
  
  • White papers, case studies, and eBooks
  
  
  • Product briefs
  
  
  • Press releases
  
  
  • Advertisements
  
  


• Lead copy writing and editing efforts


• Your role will involve supporting content marketing and email marketing programs as a part of our Account Based Marketing approach; this requires daily attention


• Strong understanding of our brand guidelines and tone of voice that is incorporated into any content you produce


• Juggle multiple assignments and work in a fast-paced, collaborative environment


• Assist with editing and optimizing content for SEO purposes


• Write and edit marketing materials (e.g.: sales materials, marketing presentations, online product listings, etc.)


• Act as copy editor for various marketing and sales team needs


• Produce strategic creative solutions, develop concepts, and write copy for a variety of marketing projects


• Collaborate with the Integrated Marketing Team to determine the conceptual and copy direction of branding and advertising initiatives


• Collaborate cross functionally with all departments

Requirements:

• Bring a minimum of 5 years of professional writing experience (clips and writing samples will be requested at initial interview) with at least 3 for SaaS and/or tech companies


• Must have a minimum of a bachelor’s degree; Marketing, Communications and Journalism degrees preferred along with a high technical acumen


• Account-based marketing and email marketing experience, particularly with Hubspot


• Think strategically and develop creative copy concepts


• Possess excellent writing and editing skills with experience in CPG and/or online publishers; creative agency and brand campaign writing experience is highly desired


• Familiarity with online publishing and can handle the content from creation to posting


• Excellent project management skills


• Ability to manage time and establish priorities while remaining flexible to respond to evolving demands


• A seasoned creative leader and great storyteller


• A master of grammar and can adapt to different tones/styles of writing


• Are conscientious, detail-oriented, efficient and can multitask


• Care about the performance & optimization of all of your content


• Ability to turn around copy quickly without sacrificing quality of work

Preferred Qualifications:

• Product Marketing, Content Marketing, and/or Brand Marketing Copywriting Experience strongly preferred


• Experience in the legal field or in legal tech is preferred, but not required


• An MBA or J.D. is not mandatory but would be considered a strong plus

Compensation & Culture:

• Competitive salary commensurate with experience and education


• Tremendous potential for growth within the company


• Phenomenal company culture centered around values of:
  
  
  
  • Passion
  
  
  • Innovation
  
  
  • Empowerment
  
  
  • Growth
  
  
  • Collaboration
  
  
  • Empathy
  
  
  • Integrity
  
  
  • Kindness
  
  


• Medical, Dental, and Vision Health Plans


• 401K plan with a matching program


• Fitness reimbursement


• Flexible and remote work environments


• Generous paid time off

Location:

Remote

To apply please complete the Casepoint Employee Application and submit your resume AND application to [email protected] with the subject line indicating the position for which you are applying.

Casepoint provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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