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We are looking for a Sales Development Representative (SDR) to create new business opportunities and accelerate Procore’s customer growth across the construction industry. As the Sales Development Representative on our Sales Development team, you will work closely with Account Executives, Sales Leadership, and prospective clients to identify operational challenges and demonstrate the value of Procore's platform. Your strengths in outbound prospecting, consultative communication, and pipeline development will drive your success.
You will report to the Manager of Sales Development and will be based in Toronto, ON.
What You’ll Do
- Generate Pipeline: Identify, qualify, and develop qualified sales pipeline to expand Procore’s customer footprint across key construction markets.
- Strategic Partnership: Collaborate directly with dedicated Account Executives to execute targeted account strategies and achieve monthly pipeline goals.
- Outbound Engagement: Reach prospective construction industry leaders via phone, email, and social touchpoints to evaluate their operational bottlenecks and communicate Procore’s platform solutions.
- Daily Execution & Systems Integrity: Conduct structured high-volume outreach, pre-call qualification research, lead nurturing, and CRM management within Salesforce.
- Strategy & Process Optimization: Partner with sales leadership to refine territory target lists, iterate outreach messaging, and improve team workflows and enablement tools.
- Sales Academy Track: Complete comprehensive Procore product certifications, territory simulations, and cross-functional shadow programs to transition into full territory ownership.
- Demonstrated interest and baseline knowledge in software solutions, technology sales, or consultative business development.
- Demonstrated resilience, goal orientation, and accountability when navigating customer objections and challenging targets.
- High coachability with a proven ability to absorb actionable feedback, apply new methodologies, and iterate quickly.
- Demonstrated active listening, empathy, and professional verbal and written communication skills across multiple engagement channels.
- Ability to prioritize workload, conduct structured account research, and manage tasks independently in a high-activity environment.
- 1+ years of experience in customer-facing roles, business development, SaaS sales, or an entrepreneurial environment preferred.
- Exposure to or working familiarity with the construction industry (general contracting, subcontracting, or specialty trades) is an advantage.
- Bachelor’s degree or equivalent practical experience.
- Outbound Business Development Representative (BDR) or Sales Development Representative (SDR) in SaaS/B2B tech
- Construction Project Coordinator, Project Engineer, or Assistant Superintendent seeking a transition into technology sales
- Construction trades professional or field coordinator with strong consultative aptitude
- Account Management, Hospitality, or Customer Success professional with outbound sales drive
Additional Information
Base Pay Range:
53,480.00 - 73,535.00 CAD Annual
On Target Earning Range:
76,400.00 - 105,050.00 CAD Annual
This role may also be eligible for Equity Compensation and/or Bonus Incentive Compensation. Procore is committed to offering competitive, fair, and commensurate compensation. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.
