Telecommut
Location: Mississauga
Work Setup: Hybrid (3 days in the office, 2 days at home)
The Hershey Company:
Your career. Your ownership. Together, we’ll make more Moments of Goodness.
Hershey employees get to make real, impactful changes daily. We are looking for thinkers, leaders and challengers – people who initiate and make a true impact. Here at Hershey Canada, we strike the perfect balance between autonomy and support. Our managers are equipped to foster your career aspirations and empower your growth. With resources like e-learning, coaching, cross-functional projects, your personal and professional growth is paramount to the team. Hershey’s people-focused mindset is what makes our culture so sweet.
Major Canada brands include OH HENRY! HERSHEY’S KISSES, BROOKSIDE, POT OF GOLD, JOLLY RANCHER, REESE’S, TWIZZLERS, HERSHEY’S, SKOR, CHIPITS and ICEBREAKERS.
Hershey Canada is proud of our position as Forbes Canada’s Top Employer. We’ve been recognized as a Greater Toronto Top Employer’s for the 5th consecutive year. We’ve also been named as a Great Place to Work for 2025 - 2026!
At The Hershey Company, we're committed to making a difference in the communities where we live, work and do business. This commitment dates from the earliest years of our company and is a vital part both of our heritage and of who we are today.
About the Role:
In this role, you will lead the strategic and operational management of the Reese’s brand in Canada. You will own the annual brand plan, drive fully integrated marketing campaigns, partner with cross-functional teams to deliver flawless in-market execution, and steward both innovation and renovation initiatives. You will operate as a strong business manager balancing insights, creativity, financial rigour, and cross-functional leadership to drive sustained growth for one of Hershey’s most iconic brands.
What will you do:
- Lead the creation of the annual Reese’s brand plan, grounded in consumer insights and commercial priorities
- Develop, lead, and execute best-in-class IMC campaigns with agency partners, ensuring strong creative and media delivery against critical in-market timelines
- Partner with Sales and cross-functional teams to align go-to-market activation plans and ensure flawless execution in-market
- Lead commercialization process for innovation and renovation projects, collaborating closely with Operations, R&D, Finance, and Packaging
- Strong ownership of marketing budget; identify and manage the brand’s budget spend to effectively execute plans
- Deliver integrated marketing communications and 360 campaigns that reinforce brand equity and drive full funnel results
- Maximize growth opportunities through proactive monitoring of brand and competitive performance and translating insights into actionable recommendations
- Ensure successful in-market activations aligned with business and marketing objectives
- Maintain commercialization timelines and portfolio optimization
- Present compelling selling stories to internal leadership and retailer partners to win support for recommendations
- Build compelling presentations for senior management, sales organization, and external buyers
- Drive continuous assessment of consumer, customer, and category trends to inform brand strategy
- Proactively identify risks and roadblocks; take initiative to problem-solve and keep plans on track
- Cultivate strong working relationships with internal (Sales, R&D, Operations) and external (agency, packaging suppliers) partners
- Ability to thrive in and handle ambiguity and fast-paced environment
- Ability to build and deliver against strict timelines
- Strong leadership skills and ability to work collaboratively with cross-functional teams
- Superior strategic thinking and planning coupled with outstanding analytical abilities
- Overall business knowledge and holistic general management approach
- Strong verbal and written communication skills for diverse audiences including Senior Management
- Demonstrated accountability for sales and income results
- Problem-solving and innovative solutions experience
- Experience with P&Ls and cost accounting
- Strong knowledge of AC Nielsen analytics
- Bachelor’s Degree required
- Minimum of 2 years of progressive brand management experience in Packaged Goods or similarly disciplined industry
