Telecommut
Media Manager, Consumer Marketing Responsibilities:
- Develop data-informed media strategies grounded in business objectives, audience insights, and marketplace trends — forming and validating hypotheses using past performance, research, and competitive intelligence
- Define media strategy briefs including campaign parameters, audience and channel strategies, and testing/learning agendas
- Build integrated, multi-channel media plans spanning digital, TV/CTV, audio, OOH, paid social, and custom programs
- Champion executional rigor by guiding agency partners on platform setup, targeting strategies, bid management, and in-flight optimization
- Monitor campaign performance, troubleshoot execution issues, and drive continuous optimization across channels
- Partner with Decision Science to develop measurement plans, learning agendas, and testing frameworks that inform future strategy and investment
- Manage agency relationships with a focus on strategic partnership, accountability, and continuous improvement in activation quality
- Collaborate cross-functionally across Global Media, Marketing, Insights, Decision Science, Creative, and MarTech to deliver integrated, high-impact programs
- Define, document, and evolve media best practices and scalable frameworks that improve team efficiency and media effectiveness
- Project-manage complex workstreams and deliverables across multiple concurrent programs
- Provide thought leadership on the evolving media landscape and strategic recommendations to marketing leadership
- Leverage AI tools and workflows to improve planning efficiency, streamline reporting, and scale the team's output
- Contribute to building the team's identity and culture — mentoring peers, sharing learnings, and strengthening cross-functional relationships
- 7+ years of experience in media strategy, planning, or buying — either at an agency, client-side, or media/ad tech organization
- Experience developing and executing integrated, multi-channel media strategies across digital, video, social, and emerging channels
- Understanding of programmatic media buying, including platform mechanics, audience/data management, and optimization levers
- Experience managing media agency partners to deliver against both strategic and executional standards
- Proven ability to form strategic hypotheses and build media frameworks grounded in data and marketplace knowledge
- Experience with media measurement and analytics — including methodologies such as brand lift, conversion lift, A/B testing, and MMM
- Project management skills with experience managing multiple campaigns in fast-paced, deadline-driven environments
- Communication skills with the ability to influence cross-functional stakeholders at multiple levels
- Experience leveraging AI tools to optimize media workflows, improve efficiency, or enhance planning processes
- Comfort operating in ambiguous environments and driving clarity through structure
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
- Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
- Hands-on experience with major demand-side platforms and programmatic buying tools
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
- Programmatic and Social Platform Certifications
- Experience at a media holding company or full-service agency with exposure to large brand accounts
- Demonstrated interest in emerging AI/ML applications across the media lifecycle
- Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
- Understanding of ad operations, trafficking, and platform-level campaign configuration
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].
$124,000/year to $178,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
