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The New York Post Group is seeking a visionary, audience-focused, and commercially savvy Senior Vice President of Video Strategy to lead and transform the company's video business across all platforms. This executive will be responsible for defining and executing an integrated editorial and commercial video strategy that advances The New York Post Group's journalism, expands audience reach, strengthens brand influence, and drives meaningful revenue growth.
As the senior leader overseeing all video operations, the Senior Vice President of Video Strategy will serve as a strategic business leader responsible for building a scalable and profitable video operation. This role will partner closely with advertising, brand partnerships, product, audience development, and business development teams to create new revenue streams through sponsorships, branded content, original franchises, licensing, syndication, platform monetization, and emerging video products.
The successful candidate will identify opportunities to grow both audience and revenue while maintaining the editorial integrity and distinctive voice that define The New York Post Group. Equally important, the Senior Vice President of Video Strategy will establish the editorial vision for video storytelling across breaking news, politics, sports, entertainment, lifestyle, commerce, and original programming. Working in close partnership with the Editor-in-Chief and newsroom leadership, this individual will ensure that video is fully embedded within the editorial process, elevating reporting through compelling visual storytelling, innovative formats, and platform-specific content that meets audiences wherever they consume news and entertainment.
The SVP of Video Strategy will oversee all aspects of long-form programming, short-form content, social video, live streaming, and video-first news reporting, ensuring alignment between editorial priorities, audience growth objectives, and commercial goals. This executive will leverage data, analytics, consumer insights, and industry trends to inform content investments, optimize distribution strategies, and maximize business performance across owned and third-party platforms.
Reporting jointly to the CEO and Editor-in-Chief, the SVP of Video Strategy will be a key member of the executive leadership team, responsible for positioning The New York Post Group as a leading destination for video journalism, original storytelling, and premium content while building a sustainable, high-growth video business that supports the company's long-term strategic objectives.
Key Responsibilities
Video Vision & Strategy
- Develop and execute a comprehensive enterprise-wide video strategy aligned with company growth objectives.
- Establish a clear vision for how video supports audience acquisition, engagement, subscriptions, advertising revenue, and brand expansion.
- Identify emerging opportunities across platforms, formats, and technologies.
- Lead long-term planning for video content, distribution, monetization, and audience development.
- Oversee all video content operations, including:
- Long-form original programming
- Short-form social video
- Breaking news video
- Entertainment and celebrity coverage
- Lifestyle and commerce video
- Live streams and special event coverage
- Video-first journalism initiatives
- Partner with newsroom leadership to prioritize video storytelling opportunities and integrate video into daily news workflows.
- Ensure editorial integrity, journalistic standards, and brand consistency across all video content.
- Lead platform-specific video strategies for YouTube, TikTok, Instagram, Facebook, Snapchat, X, and emerging video platforms, in partnership with the Senior Director, Social Media.
- Develop audience-first programming tailored to platform behaviors and consumption trends.
- Optimize content performance through analytics, testing, and audience insights.
- Drive subscriber, follower, and watch-time growth across all channels.
- Partner with commercial and revenue teams to maximize video monetization opportunities.
- Expand sponsorship, branded content, licensing, syndication, and platform revenue streams.
- Develop scalable video franchises that attract advertisers and strategic partners.
- Establish KPIs and reporting frameworks tied to revenue, engagement, and audience growth.
- Build and lead a high-performing team of video producers, editors, journalists, strategists, and managers.
- Create a culture of innovation, accountability, speed, and collaboration.
- Evaluate organizational capabilities and implement structures that support future growth.
- Recruit, develop, and retain top video and digital talent.
- Establish a data-driven culture across the video organization.
- Utilize audience analytics to inform content decisions, programming investments, and distribution strategies.
- Monitor industry trends, competitor performance, and platform algorithm changes.
- Develop dashboards and performance reviews to assess content effectiveness.
Required Experience
- 12+ years of progressive leadership experience in digital media, broadcast, streaming, news, or content organizations.
- Proven success leading large-scale video operations across multiple platforms.
- Deep understanding of news, entertainment, social media, and digital publishing ecosystems.
- Demonstrated experience scaling audience growth through video content.
- Strong track record of managing multimillion-dollar content budgets and teams.
- Experience working directly with executive leadership and influencing enterprise strategy.
- Experience within a major news organization, digital publisher, streaming platform, or media company.
- Background leading both editorial and commercial video initiatives.
- Experience launching successful video franchises and original programming.
- Familiarity with AI-enabled content workflows, production technologies, and emerging media trends.
Note: This role will report on-site to our Midtown office location.
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic. EEO/Disabled/Vets
Reasonable Accommodation
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
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Base Pay Range: $300,000 - $325,000 + bonus
We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.
For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.
For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.
