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This is a remote role
Who We Are
Marketbridge partners with leading B2B brands to create unified Go-to-Market systems that connect strategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit www.marketbridge.com and follow www.linkedin.com/company/marketbridge/.
Who We're Looking For
If you relish the challenge of developing multi-faceted media strategies that support clients’ marketing goals, understand the complexities of media planning and buying, and bring strong B2B media experience, this may be the role for you.
Marketbridge is seeking a Director, Media Strategy to lead the development and execution of integrated media strategies for enterprise B2B clients. Working alongside a team of talented media professionals, and leading the charge on strategy media strategies with cross-functional partners, you will help build best-in-class, brand-to-demand campaigns that deliver measurable business results.
What You’ll Be Doing
The Director, Media Strategy will be responsible for developing and overseeing B2B media strategies across a portfolio of client accounts. This role requires a strong understanding of B2B media channels, vendors, platforms, and emerging trends, along with the ability to translate client objectives into actionable media plans.
You will serve as a strategic media lead for clients, guide planning and activation teams, and collaborate closely with account management, demand strategy, creative, analytics, and channel specialists to deliver integrated and effective campaigns.
Key Responsibilities
Media Strategy and Planning
Develop comprehensive B2B media strategies that align with client marketing objectives, target audiences, and business goals
Translate broader marketing and demand-generation strategies into actionable, full-funnel media plans
Identify and evaluate media opportunities across programmatic, paid social, SEM, trade publications, outdoor, traditional media, and other relevant channels
Provide strategic direction throughout campaign planning, activation, optimization, and reporting
Ensure media plans are appropriately structured, measurable, and optimized to deliver against agreed-upon objectives
Campaign Execution and Optimization
Partner with channel specialists and activation teams to ensure campaigns are executed accurately and in alignment with the approved strategy
Support in-platform campaign management and optimization when required
Review campaign performance and use data and insights to identify optimization opportunities
Help establish campaign measurement frameworks, key performance indicators, and reporting approaches
Ensure learnings and performance insights are incorporated into future planning and recommendations
Client Partnership
Serve as a trusted media advisor to clients, providing clear, informed, and actionable recommendations
Lead or support client conversations related to media strategy, planning, campaign performance, and optimization
Present media plans, results, insights, and recommendations with clarity and confidence
Build a strong understanding of each client’s business, industry, audiences, and competitive landscape
Identify opportunities to expand or strengthen the agency’s media offering within existing client relationships
Vendor and Budget Management
Build and maintain strong relationships with B2B media vendors and platform partners
Evaluate vendor capabilities, opportunities, and recommendations to ensure they align with client needs
Support media negotiations and work to secure appropriate rates, placements, and added value
Oversee media budgets and ensure investments are allocated and managed responsibly
Maintain awareness of new media partners, platforms, tools, and opportunities relevant to B2B audiences
Team Leadership and Collaboration
Provide guidance, mentorship, and strategic direction to media team members
Review media plans and recommendations to ensure strategic quality, accuracy, and alignment
Support the professional development and growth of junior and mid-level team members
Foster strong collaboration across media, account management, demand strategy, creative, analytics, and other internal teams
Contribute to the continued evolution of Marketbridge’s media processes, tools, capabilities, and best practices
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field is a plus
8+ years of experience in media strategy, planning, and buying, preferably within an agency environment
Strong experience developing and executing media strategies for B2B clients
Demonstrated knowledge of B2B media channels, including programmatic, paid social, SEM, and trade publications
Experience working with The Trade Desk, DV360, or comparable programmatic platforms
Experience managing substantial media budgets and working with media vendors and platform partners
Strong analytical skills and experience interpreting media performance data and reporting
Experience leading client presentations and providing strategic media recommendations
Previous experience mentoring, managing, or providing direction to media professionals
Excellent communication, presentation, and relationship-management skills
Ability to manage multiple client accounts and quickly shifting priorities in a fast-paced agency environment
A collaborative mindset and the ability to bring forward new ideas, challenge existing approaches, and work effectively across teams
Our Culture & Our Core Values
Marketbridge supports Fortune 50 companies and global brands in redefining how they go to market.
How we work together matters just as much as the work itself. Our values shape how we operate day to day. Be Kind means treating teammates with respect and showing up for one another. Be Open reflects how we collaborate, share perspectives, and give clear, honest feedback. Be Real speaks to a culture of authenticity, where people can speak up and be themselves. Be Brave pushes us to challenge assumptions, think critically, and pursue ideas that lead to real results.
You’ll join a collaborative team focused on solving real problems for complex clients. From day one, you’ll gain hands-on experience, work closely with supportive leaders, and continue developing through meaningful client work and ongoing learning. We value accountability, curiosity, and ownership, and we trust people to take initiative and follow through.
Here, you’ll do meaningful work, alongside smart people, with room to grow as the business grows.
Benefits & Perks
At Marketbridge, we support our team with benefits that prioritize well-being, flexibility, and growth. Here’s what you can look forward to:
Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we’re closed from Christmas to New Year’s so you can fully unplug.
Health & Wellness – Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.
Financial Security – 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind.
Learning & Growth – A professional development fund ($500) and continuous learning programs to invest in your career.
Tech & Perks – Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, ChatGPT Enterprise Access and exclusive discounts through Perkopolis.
Note: This position requires candidates to be in Canada or the US without visa sponsorship. Marketbridge is an Equal Opportunity Employer.
We aim to offer competitive and fair compensation based on experience, location, and market benchmarks. The salary range for this role is $100k - $140k
