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Gonez Media Inc. (GMI) is one of Canada’s fastest-growing digital media companies, home to bold storytelling, culture-shaping conversations, and creator-led content that resonates nationwide.
We operate three divisions: GMI Productions, GMI Publications, and GMI Agency and produce original content reaching millions across YouTube, TikTok, Instagram, podcasts, and NOW’s digital platforms.
At GMI, we champion innovation, authenticity, and creativity. Our team is collaborative, ambitious, and deeply committed to elevating voices and stories that reflect the real Canada.
If you’re passionate about digital storytelling, culture, and creating content that makes an impact, you’ll thrive here.
About The Role
GMI Productions is seeking a highly skilled and creative Senior Producer to join our team full-time. This role is central to shaping the next era of The Brandon Gonez Show — a leading digital culture and conversation platform reaching audiences across the country.
You will develop stories, lead shoots, manage editors, support podcast expansion, and produce high-quality, social-first content. You’ll play a key role in shaping the show’s editorial direction, building repeatable formats, and bringing culturally relevant stories to life in fresh and compelling ways.
This is a senior role for someone who blends strong creative instincts with excellent production leadership.
What You’ll Do
Production Leadership
- Build and manage the weekly content calendar
- Lead story development, research, scripting frameworks, and segment planning
- Direct shoots, field production, b-roll, and BTS capture
- Oversee editors to ensure fast-turnaround, high-quality deliverables
- Collaborate with the Head of Production on workflow improvements and systems
- Develop angles that tap into culture, conversations, and trending topics across Canada
- Shape episode structures, openings, arcs, and signature segments
- Identify and secure compelling guests — creators, innovators, leaders, artists
- Create outlines and frameworks that enhance the host’s voice and delivery
- Lead production for TikTok, Instagram Reels, and YouTube Shorts
- Package content with strong hooks, pacing, and platform-specific storytelling
- Produce cutdowns and variations for multi-platform distribution
- Work closely with the Social Lead to align deliverables with platform strategy
- Optimize content for reach, engagement, and community retention
- Build templates and processes for pitches, shoots, edits, and approvals
- Collaborate with our Partnerships team on campaign-driven content
- Coordinate with our other in-house brands for cross-platform amplification
- Manage production documentation, calendars, and occasional freelancers
- 5+ years producing digital-first content (culture, lifestyle, creator-led, conversational, or docu-style)
- Exceptional editorial judgment and storytelling abilities
- Experience producing or structuring podcasts (audio and/or video)
- Strong understanding of YouTube, TikTok, Instagram, and social-first production
- Experience leading shoots and guiding editors
- Proven ability to juggle multiple projects in fast-paced environments
- A portfolio demonstrating strong story development and platform awareness
- Experience building workflows, templates, or repeatable production systems
- Education or background in digital media, film, communications, or related field
