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Reporting to the CMO, we're looking for a strategic and hands-on Senior Director of Marketing, Consulting Business to lead the brand and thought leadership strategy for Reach3 Insights and Angus Reid Group. In this role, you'll develop and execute high-impact marketing programs that elevate both brands, showcase our expertise, and strengthen credibility with key audiences across industries.
This role is ONLY open to candidates based in Vancouver, BC with a hybrid working model designed to support connection, focused work, and real life outside of work.
About Angus Reid
Angus Reid is a full-service market research and data services firm with offices across Canada and the United States. For decades, we've been at the forefront of the insights industry — helping organizations make better, faster, and smarter decisions through trusted analysis and proprietary research panels across North America.
We conduct studies globally, delivering actionable insights and modern solutions tailored to our clients' toughest challenges.
As part of Rival Group — alongside Rival Technologies and Reach3 Insights — we combine deep research expertise with AI-accelerated conversational insights and a collaborative culture where all voices are heard, creativity is welcomed, and great ideas can come from anywhere.
What you'll own
Strategy & Leadership
- Define and execute the marketing strategy for Reach3 Insights and Angus Reid Group, aligned with each brand's growth priorities and market positioning.
- Build and maintain brand equity through consistent, high-quality thought leadership and storytelling.
- Partner with senior business leaders and consultants to identify marketing opportunities and amplify insights-led content.
- Manage external agencies, freelancers, and contractors to deliver on key priorities efficiently and at a high standard.
- Collaborate closely with the broader central marketing team to ensure brand alignment and leverage shared resources where appropriate.
- Lead the creation of content that reinforces brand authority — including blogs, ebooks, white papers, POV articles, social posts, and customer case studies.
- Translate proprietary research and consulting expertise into clear, marketable insights and storylines that differentiate the brands.
- Partner with subject matter experts to co-develop thought leadership assets that reflect each business's unique perspective on evolving market trends.
- Maintain editorial excellence and ensure brand consistency across all channels.
- Oversee the brands' digital presence, including website, SEO, and social media, ensuring consistent messaging and strong engagement.
- Develop and execute email marketing and nurture campaigns designed to drive awareness, influence, and credibility — not volume-based lead generation.
- Use analytics to measure the reach and impact of campaigns, optimizing for visibility and influence within target audiences.
- Act as the central marketing partner for senior consulting leaders across multiple business units, managing diverse needs, priorities, and expectations.
- Coordinate messaging and content development across multiple stakeholders to maintain clarity and alignment.
- Build strong internal relationships that foster collaboration and ensure marketing is tightly connected to business strategy and client delivery.
- 10+ years of progressive marketing experience within consulting, professional services, market research, or a closely related organization.
- A proven track record of building brand authority and thought leadership programs that elevate market presence and influence.
- Exceptional stakeholder management and communication skills, with the ability to navigate complex organizations and competing priorities.
- Strong writing and storytelling skills, including the ability to turn insights and intellectual capital into compelling narratives.
- Experience managing agencies, freelancers, and contractors to deliver high-quality work on time and on budget.
- Hands-on experience with content marketing, SEO, social media, email marketing, and digital campaign best practices.
- A strategic mindset with a bias for action and comfortable moving between big-picture strategy and detailed execution.
- Strong organizational skills and the ability to manage multiple priorities in a collaborative, fast-moving environment.
- Experience in the market research, consumer insights, or research consulting industry.
At AR, how we work matters just as much as what we deliver. We're building a place where people can do meaningful work, grow their careers, partner with great clients, and enjoy the humans they work with along the way.
Fair compensation: We're committed to pay equity and fair pay practices. The salary range for this role is CAD $130,000 to $180,000, with final compensation based on skills, experience, and internal equity.
- Home office, internet, and cellphone stipends
- Retirement savings with employer matching
- Parental leave top-up
- Hybrid or remote working model, depending on role and location
- Comprehensive paid time off
- Volunteer and professional development days
- Competitive health, vision, and dental benefits
- Health spending account
- Generous sick, personal, and mental health days
- Additional health benefits with Canada Life
Our values guide how we work together, make decisions, and show up for customers and each other:
- Courage
- Results
- Energy
- Kinship
You must be eligible to work in Canada to be considered for this role. At Angus Reid, we value the unique qualities and experiences each candidate brings. We personally review every application and do not use AI or automated systems to screen or filter resumes.
If you don't see yourself fully reflected in every requirement above, we still encourage you to apply. Research shows that people from underrepresented groups often apply only when they feel 100% qualified. We're proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity, inclusion, and belonging.
Angus Reid provides equal employment opportunities to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.
We're also committed to an accessible work environment and inclusive employment practices. If you require accommodation at any point in the selection process, please email [email protected].
Please note that, given our security and compliance certifications, final applicants may be required to undergo a background check. No recruiters and no phone calls, please.
