Telecommut
We're looking for a dynamic Head of Marketing to lead Splitsville's national marketing strategy, delivering impactful campaigns, elevating brand awareness, and driving commercial performance.
If you thrive on turning big ideas into measurable results, we'd love to hear from you.
The Why...
Join Splitsville as the Head of Marketing and in return you'll get:
- 3 weeks of vacation (increasing to 4 weeks after one year!)
- Discounts on food and $1 bowling
- Financial long service awards
- Medical and dental benefits
- RRSP matching plan
- Mental health support benefits
Here’s some of what you can expect as part of the role…
- Develop, manage and deliver the annual calendar of national campaigns and promotions, aligned with UK business plans and objectives
- Lead end-to-end delivery of integrated campaigns across paid, owned and earned channels, ensuring all campaigns are delivered to deadline and well-communicated across the wider business and centre teams
- Own brand and creative management, ensuring all campaign assets are on-brand, consistent and impactful
- Set the strategy for Splitsville’s social channels and implement a new structure to deliver social content
- Manage relationships with agencies, including briefing, performance management and budget control
- Oversee brand tracking and performance measurement, translating insights into actionable recommendations
- Ensure campaigns are optimised for ROI, spend efficiency and commercial impact
- Prepare regular reports on campaign performance, brand health and marketing effectiveness for senior stakeholders
- Work closely with UK media, e-commerce and content teams to ensure campaigns are fully integrated across channels
- Provide clear campaign toolkits and guidance to support local execution across centres
- Work cross-functionally to ensure consistency in messaging, creative and execution across all business units
- Stay up to date with market trends, competitor activity and consumer insights to inform campaign strategy
- Support broader marketing projects and initiatives as required to meet company growth objectives
- Oversee workback schedules and lead cross-functional teams with required communication to maintain business timelines.
- Prepare up-to-date reports on departmental progress and direction.
The be a successful Head of Marketing, you’ll have:
- Diploma or bachelor’s degree in marketing or communications
- Experience in a senior marketing role with direct reports
- Proven experience developing marketing plans and campaigns that drive brand awareness and commercial growth
- Experience within Entertainment and Hospitality industries is an asset
- Bilingual (French & English) is an asset
- Excellent organizational, time and project management skills, with the ability to multi-task several projects simultaneously
- High-energy, self-starter with positive and engaging personality
- Outstanding attention to detail and strong understanding of branding, communications, marketing principles and best practices
- Excellent interpersonal, verbal and written communication
- Effective problem-solver with the ability to think both analytically and creatively to drive objectives and overcome obstacles.
- Proficiency in MS Office - Word, Excel, PowerPoint
At Splitsville, we value diversity and inclusion, and we’re committed to creating a working environment that promotes equal opportunities. Individual differences and the contributions of all employees are recognised and valued and we believe that a diverse and inclusive workplace makes us a more relevant, more competitive, and more resilient company.
If you ever come across a posting that asks you to apply elsewhere, please treat it with caution—it isn’t associated with us.
