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AZIONE is not a traditional PR agency. We operate at the intersection of culture, media, and brand, building relevance, not just awareness. Across fashion, retail, lifestyle, and contemporary design, we help brands shape conversation, enter culture, and drive measurable business impact through strategic storytelling, media relations, partnerships, experiential activations, influencer, and cultural positioning.
Job Description
We’re looking for an Account Manager to join AZIONE’s Fashion Division on the Media + Brand team, supporting a portfolio of consumer fashion, retail, and contemporary designer accounts. This is not a traditional publicity role. It’s a strategic, culturally plugged-in position for someone who understands how fashion brands build relevance today across media, retail, celebrity, partnerships, and consumer conversation.
You should have a strong pulse on the evolving fashion and media landscape, from luxury and contemporary fashion to retail disruption, creator influence, and cultural storytelling. You know how to translate a brand’s product, founder story, business growth, or campaign into meaningful editorial opportunities and culturally resonant moments.
You understand the modern media ecosystem across:
- Fashion + retail media
- Business + consumer press
- Thought leadership & Founder positioning
- Cultural relevance + commercial impact
Key Responsibilities
Client Leadership & Growth
- Lead day-to-day management of media and brand workstreams across consumer fashion, retail, and contemporary designer accounts
- Partner with senior leadership to execute integrated communications strategies aligned with client goals and KPIs
- Contribute to identifying growth opportunities including campaigns, launches, partnerships, experiential activations, and cultural moments
- Manage timelines, deliverables, and client communication with precision and strong attention to detail
- Lead client calls, status meetings, showroom appointments, desksides, previews, and media-facing moments alongside senior leadership
- Drive proactive media outreach across fashion, retail, business, lifestyle, trade, and culture verticals to secure meaningful coverage and brand visibility
- Develop compelling story angles spanning product launches, executive thought leadership, retail growth, cultural trends, partnerships, and industry shifts
- Identify and shepherd editorial opportunities tied to broader conversations happening across fashion, consumer behavior, retail, luxury, and culture
- Support the development and execution of integrated campaigns inclusive of media relations, affiliate, partnerships, and experiential
- Maintain a strong understanding of the evolving media landscape, including how traditional press, affiliate, and social conversation intersect
- Help secure culturally relevant brand moments that extend beyond traditional PR into broader conversation and visibility
- Oversee day-to-day execution of launches, campaigns, partnerships, events, and editorial initiatives from concept through completion
- Draft and edit pitches, media alerts, briefing documents, recaps, and client materials with a strong understanding of tone, positioning, and audience
- Manage media tracking, reporting, and coverage analysis to demonstrate both qualitative and quantitative impact
- Ensure all client materials and communications are polished, accurate, strategic, and aligned with brand positioning
- Monitor fashion, retail, media, and cultural trends daily, proactively surfacing opportunities and insights to clients and internal teams
- Continuously grow a high-value network across:
- Fashion editors and writers
- Retail, business, and trade media
- Brand and cultural partners
- Be recognized as someone who is highly responsive, well-connected, strategic, and solutions-oriented
- Mentor and support junior team members across account management, media strategy, and execution
- Set the standard for client service, strategic thinking, organization, and executional excellence
- Foster a collaborative, proactive, and culturally connected team environment
- Lead with professionalism, accountability, and strong communication across all client and internal interactions
- 5+ years of experience across fashion PR, media relations, brand communications, or integrated marketing
- Direct experience supporting fashion, retail, contemporary designer, or lifestyle accounts
- Strong relationships and familiarity with fashion, retail, business, and culture media landscapes
- Understanding of how fashion brands build relevance today across media, celebrity, creator ecosystems, partnerships, and experiential
- Strong instincts for storytelling, trend forecasting, and identifying culturally relevant opportunities
- Experience working across launches, fashion week, partnerships, retail moments, and executive visibility initiatives
- Exceptional writing, communication, and organizational skills
- Ability to manage multiple fast-moving priorities simultaneously in a high-pressure environment
- Proactive, entrepreneurial, resourceful, and highly solutions-oriented with strong ownership mentality
- Deep interest in fashion, culture, media, retail, and the evolving consumer landscape
- Salary - $95,000 - $110,000 (commensurate with experience)
- 100% medical and dental coverage
- Bonus and commission opportunities
- Year-long summer Friday hours
- 401K benefits
