As a Showroom & PR Specialist, your main focus will be to build and maintain a network of key fashion journalists, stylists, influencers, and; Support PR with administrative duties, including press monitoring, documentation, and internal sampling. This on-site role reports into our Brand PR &Talent Manager and is based out of New York Support Office.
A Day in the Life
Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*
- Manage the daily upkeep, organization, and visual presentation of the showroom in line with brand and global guidelines
- Coordinate sample handling, including garment requests, send-outs, and returns, ensuring accurate tracking and reporting including showroom application tool
- Support the planning and execution of showroom events, including logistics, invitations, and presentation setup
- Handle day-to-day relationship with talent and management teams to ensure smooth partnership, including but not limited to, talent casting, contract negotiation, fittings, gifting and travel coordination
- Collaborate with Communications Specialists on Fashion PR activities and initiatives
- Coordinate with internal teams such as Influencer Marketing and Store staff to secure product access and alignment on campaigns
- Support PR with administrative duties, including press monitoring, documentation, and internal sample sales
- Build and maintain a network of key fashion journalists, stylists, influencers, and other opinion leaders
- Attend industry events and brand activities to strengthen relationships and support PR objectives
- Act as a brand ambassador in all interactions, representing the company’s image and values in external engagements
- Contribute to continuous improvement of showroom processes and support cross-functional collaboration within the Marketing team
- Stay updated on market trends and competitors within your functional expertise area
Who You Are:
- Education in PR, Communication, Marketing, or related field (formal qualification meriting)
- Deep interest and knowledge of fashion and media landscapes
- Strong organizational and multitasking skills with attention to detail
- Demonstrated success in building and managing partnerships with celebrities, influencers, etc. (with an established network within fashion and celebrities)
- Creative skills and experience from visual merchandising to reflect brand identity (including product and styling knowledge)
- Excellent communication and relationship-building abilities
- Excellent written and verbal communication skills in English; additional languages as required per market
- Experience working with Fashion PR, showrooms, or editorial fashion
Why You’ll Love Working at H&M
- We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
- We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
- You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
- We are an inclusive company where you’re encouraged to be yourself at work
- You will have access to a large global talent community, where career growth and aspirations have no limits
- We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match 401k, paid leave programs, and paid time off, including a community day to serve your local community
- You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS
Compensation: salary range is $88,800
*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.
**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.
Job Status: Exempt