At National Fitness Partners, we don’t just work in fitness— we TRANSFORM LIVES through affordable fitness. As the largest Planet Fitness franchise, we serve over one million members across 200+ clubs nationwide, creating a Judgement Free fitness experience.
- We Are Accountable – Self-starters who pursue excellence.
- We Are Driven – Problem solvers who deliver results.
- We Are Passionate – Positive energy with a real desire to help others.
- We Are Ambitious – Always learning and growing toward success.
Benefits
- Growth Opportunities over 90% of our management team started as an entry level team member!
- PTO for all employees
- 401K Retirement Fund (Employer match up to 4%!)
- Health Insurance Options including Health, Dental, Vision, family life insurance, and more
- Basic Life Insurance & Short-Term Disability I00% Company Paid!
- Employee Assistance Program
- Free employee Black Card Membership
The Regional Director of Fitness Operations is responsible for the strategic leadership and operational success of 10-15 fitness clubs within a designated region. This role directly oversees and develops General Managers to ensure operational excellence, financial performance, and member satisfaction. The Regional Director drives accountability fosters a high-performance culture and ensures consistent execution of company standards across all locations.
Key Responsibilities
Leadership & People Development
- Directly lead, coach, and develop General Managers across 10-15 fitness clubs.
- Recruit, train, and retain top leadership talent at the club level.
- Provide ongoing mentorship, performance management, and accountability for all managers.
- Build a strong leadership pipeline and ensure succession planning for key roles.
- Foster a culture of teamwork, accountability, and a member-first mindset.
- Ensure all gyms meet or exceed company standards in cleanliness, safety, service, and maintenance.
- Drive consistent execution of standard operating procedures, fitness programming, and service initiatives.
- Conduct regular site visits and audits to assess performance and identify opportunities for improvement.
- Ensure compliance with health, labor, and safety regulations across all clubs.
- Own regional P&L, ensuring achievement of revenue, EBITDA, and expense control goals.
- Drive membership growth, personal training revenue, and ancillary sales through local execution.
- Monitor KPIs (sales, retention, payroll, member satisfaction, and expenses) and implement corrective actions as needed.
- Partner with Marketing and Community Outreach teams to expand brand presence and drive regional growth.
- Ensure all locations consistently deliver exceptional member experience.
- Monitor and improve member satisfaction, retention, and Net Promoter Scores (NPS).
- Work with General Managers to ensure clubs provide engaging fitness programming and maintain a welcoming atmosphere.
- Address escalated member concerns professionally and effectively.
- Translate corporate initiatives into actionable plans for the region.
- Identify opportunities for operational improvements, market growth, and competitive advantage.
- Provide field-level insights and feedback to senior leadership.
- Lead clubs through change, ensuring effective communication and execution across the region.
- Provide back-up coverage and operational support for staff when necessary.
- Lead by example in all aspects of operations, demonstrating integrity, professionalism, and a deep commitment to NFP’s Core Values: Accountable, Driven, Passionate, Ambitious.
- Participate in company-wide initiatives, meetings, and trainings as required.
- Other duties as assigned.