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Associate Athletic Director for Athletic Revenue, Philanthropy and Partnerships
Lenoir-Rhyne University
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Details
Posted: 09-Jun-26
Location: Hickory, North Carolina
Type: Full-time
Categories:
Sales/Marketing/Sponsorship
Sector:
Collegiate Sports
Preferred Education:
Masters
Internal Number: 1
Position Summary: The Associate Athletic Director for Athletic Revenue, Philanthropy and Partnerships reports directly to the Vice President for Athletics. This position serves as a results-driven leader responsible for overseeing all aspects of athletics revenue generation with an emphasis on corporate partnerships, sponsorship sales, and advertising fulfillment. Emphasis will be placed on initiatives that enhance Lenoir-Rhyne’s visibility and brand exposure throughout the greater Hickory and Unifour region. The successful candidate will also assist the Vice President for Athletics with strategic planning, fundraising initiatives, special projects, and assisting LR’s external NIL Collective with maximizing fundraising activities and growth.
This position will maintain a collaborative, dotted-line relationship with the LR Office of Institutional Advancement Office to support coordinated fundraising strategies, donor engagement, and broader university advancement initiatives.
Essential Responsibilities:
- Lead strategic partnerships and revenue development for the athletics department, overseeing corporate partnerships, sponsorship sales, fulfillment, and portfolio management, including multi-year agreements, accounts receivable follow-up, and renewals.
- Develop and execute comprehensive strategies to increase athletics revenue through sponsorship sales, advertising, ticketing initiatives, and outside events.
- Cultivate, manage, and expand relationships with corporate partners, businesses, and community organizations to enhance departmental visibility and financial support of LR athletics.
- Collaborate with athletics leadership, marketing, communications, and operations staff to develop and enhance revenue-generating fan engagement initiatives and premium event experiences.
- Identify, solicit, and secure new revenue opportunities through prospecting, networking, and community engagement.
- Ensure all sponsorship and advertising commitments are fulfilled through proof-of-performance deliverables and reporting.
- Consistent communication and relationship stewardship with corporate partners to maintain strong relationships.
- Analyze market trends, sponsorship valuations, and revenue performance metrics to identify opportunities for growth and improve return on investment for athletics partners.
- In collaboration with institutional advancement and Bears Club staff, cultivate and steward philanthropic support for athletics through major gifts, capital campaign commitments, annual giving initiatives, and donor engagement strategies.
- Work in collaboration with external Name, Image & Likeness (NIL) collective to optimize growth potential.
- Provide support for Bears Club events, fundraising campaigns, donor engagement, and special projects.
- Commitment to fiscal integrity and budget management.
- Work diligently to encourage and create an atmosphere of sportsmanship, NCAA compliance, professionalism and respect among the staff, coaches and student-athletes within the program
Establish record of success in the following key administrative functions is preferred: (a) eternal revenue generation, (b) corporate sponsorship sales, (c) major gift fundraising, and (d) sport-specific giving.
This position will require travel and working variable hours, including nights and weekends. Other duties as assigned by department's senior leadership team.
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About Lenoir-Rhyne University
About Lenoir-Rhyne University Lenoir-Rhyne University is a co-educational, private, comprehensive institution founded in 1891, with its traditional campus located in Hickory, North Carolina, a city of more than 40,000. The university has additional graduate centers in Asheville, N.C., and Columbia, S.C. Situated in the foothills of the Blue Ridge Mountains, Lenoir- Rhyne is less than an hour’s drive from Charlotte, and the Hickory-Lenoir-Morganton Metropolitan Statistical Area has a population of about 365,000. The university now offers more than 45 undergraduate and 20 graduate degree programs to approximately 2,400 students. Lenoir-Rhyne University seeks to liberate mind and spirit, clarify personal faith, foster physical wholeness, build community, and promote responsible leadership for service to the world. Affiliated with the Evangelical Lutheran Church in America (ELCA), Lenoir-Rhyne is open to people from all religious and non-religious backgrounds.
Connections working at Lenoir-Rhyne University
https://ncaamarket.ncaa.org/jobs/22338667/associate-athletic-director-for-athletic-revenue-philanthropy-and-partnerships
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